DC Motocross team athletes and over 300 fans celebrated the grand opening of its newest store on Friday at the Miracle Mile Shops at Planet Hollywood Resort & Casino with an autograph signing and store unveiling.
Guests were able to meet and get signed autographs from DC’s top motocross athletes who are were town to check out the Supercross finals. They were also treated with a special 20% discount to shop DC’s latest Summer ‘09 collections.
DC Motocross team riders, Jeremy McGrath, Ricky Carmichael, Robbie Maddison, Nate Adams, Adam Jones, Dustin Miller and Davi Millsaps were all in attendance.
The DC Las Vegas store features men’s and women’s apparel, footwear and accessories, as well as DC’s Skateboarding and LIFE Collections, which includes DC athlete signature models and DC Special Projects™.