MSR AND METAL MULISHA LAUNCH RIDING APPAREL
January 27, 2010
Corona, CA – MSR and Metal Mulisha have joined forces to design, develop and distribute Metal Mulisha branded riding gear. The spring introduction of the MSR/Metal Mulisha gear will include pants, jerseys, gloves, helmets and chest protectors, with additional products developing soon. All of the products will offer the quality and functionality that has been affiliated with MSR for nearly 40 years, while incorporating the designs and image that has built the Metal Mulisha empire.
“This is a tremendous opportunity for both MSR and the Metal Mulisha. We have developed an exceptional relationship with Brian Deegan and the rest of the crew at Metal Mulisha and we have teamed up to produce riding gear that will really turn some heads this year. Deegan has done an unbelievable job growing the Mulisha brand over the years, and to partner up with him on this project is awesome” States David Casella Tucker Rocky’s Director of MX Brands.
Leading the charge of athletes that are slated to wear the gear is Metal Mulisha co-founder Brian Deegan.
“I have always been a big fan of Malcolm Smith, and MSR’s 40 year heritage is something that really attracted me to teaming up with them. I think people will be blown away by the new Metal Mulisha gear, not only is it high quality, but it carries the MM image from top to bottom. I have definitely put my mark on the gear by being involved in this project from the initial designs all way through to production” declares Metal Mulisha founder Brian Deegan.
The MSR/Metal Mulisha gear will be officially unveiled at the International Powersports Dealer Expo in Indianapolis and available through Tucker Rocky dealers by early April. To stay up to date on all of the offerings from MSR, log on to www.msrmx.com.
MSR was founded in 1971 by motorcycle racing legend Malcolm Smith. What started off as a small accessory business importing throttle and brake cables is now an industry leading motorcycle apparel and hard parts manufacturer. MSR offers a complete line of riding gear, covering the motocross and off-road rider from head to toe with innovative designs and second to none performance. MSRHP is constantly progressing its line of revolutionary hard parts that make your bike perform better, last longer and look more stylish.
MSR utilizes exceptional distribution through Tucker Rocky and a continued focus on producing quality products to satisfy its thousands of loyal dealers and customers. From a first time rider to supercross star Kevin Windham, MSR is committed to providing you with a superior product.
MSR – One Brand Fits All