FMF Power Beverage Partners with Team MotoConcepts and Supercross Champion Christophe Pourcel
Current FMF Racing-supported team and rider selected to represent new line of FMF Power Beverages and build upon championship hopes for 2011 season
Los Angeles, CA (May 20, 2011)—FMF POWER, a new all-natural Power Beverage, is partnering with FIM MX2 World Champion and two-time AMA Supercross champion rider Christophe Pourcel and Team MotoConcepts to launch FMF POWER into the motocross arena. FMF POWER will also be supplying all Team MotoConcepts riders with FMF Power Beverages to help enhance the team’s performance on the track.
“When Team MotoConcepts stepped up to provide the championship support that Christophe needed, it was important for FMF POWER to step up as well,” said Don Emler Jr., FMF Power Beverage. “At FMF we focus explicitly on partnering with market leaders in all of our efforts, so announcing Christophe Pourcel as our first ever FMF POWER athlete is a natural progression of that mindset. We have a lot of great things in the works for FMF Racing, Apparel and now Power Beverage, so teaming up with Team MotoConcepts and Pourcel is critical to our success both on and off the track.”
Christophe Pourcel started his international motocross racing career in 2004. At the age of 18, Pourcel became an official rider for Kawasaki and proceeded to win multiple world motocross championships. As part of Team MotoConcepts, Christophe joins a team whose personnel have decades of experience in the motocross community. Team MotoConcepts, owned by Mike Genova and managed by David Vuillemin, has an unrivaled dedication of competing at the highest level and using the most innovative and premium products in the market – some of which Genova’s company MotoConcepts produces.
Genova added, “We’re proud and excited that an industry leader for over 35 years such as FMF Racing would choose us in growing and promoting their exciting new product, FMF Power Beverage. The MotoConcepts team and Pourcel will kick off our 2011 race season by competing in the season opener of the Lucas Oil AMA Pro Motocross series which begins this weekend on May 21 in Sacramento, CA.”
“The FMF brand has been critical to delivering the performance I need on the track to go out and try to win the 2011 championship,” said Christophe Pourcel, international motocross champion and FMF POWER rider. I haven’t had a lot of time on the bike but FMF Racing was right there to ensure we had the best product out there so I’m very excited to be a part of the launch of FMF’s new endeavor, FMF Power Beverage. When the FMF POWER team walked me through all the development they had done behind the scenes to make this new Power Beverage something unique for the performance-minded athlete, I was all in.”
To keep up with Team MotoConcepts, Christophe and the rest of the FMF POWER team, load FMFPOWER.com.
About FMF Power Beverages
FMF POWER is a crisp, refreshing, all-natural Power Beverage loaded with a proprietary PowerBlend™ of clean, long-lasting healthy nutrients, vitamins and antioxidants for immediate and sustained power. FMF POWER’s benefits stem from its four pillars – Hydration, Recovery, Performance and Energy. FMF POWER is available in Citrus Lemonade and Fruit Punch flavors and both are ‘Tunnel pasteurized’ to preserve efficacy and flavor. For more information, load FMFPower.com.
About FMF Racing
Owner and founder Don Emler started FMF Racing in 1973. Don’s vision was to provide the top level US racing equipment at the grass roots level. FMF was formed in Don’s garage and is now located in Rancho Dominguez in a 90,000 sq ft state of the art manufacturing facility. FMF’s goal is simple; design and manufacture the world’s best performance exhaust 100% in the USA under one roof.