etnies to Sponsor Lucas Oil Motocross Championship

etnies Becomes Newest Partner of Lucas Oil Pro Motocross Championship
Becomes Official Footwear of Motocross

MORGANTOWN, W.Va. (January 17, 2012) – MX Sports Pro Racing and Alli Sports have announced that etnies, a leader in action sports footwear, has signed on to become the newest supporter of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, becoming “The Official Footwear of Motocross.”

“etnies has a long history in motocross and we continue to sponsor some of the industry’s top talent,” said Mike Regan, Global Brand Director for etnies. “We support what the Lucas Oil Pro Motocross Championship series has done for the sport of motocross, and by joining this highly-respected series as the official footwear sponsor, we can connect with their core fan base at every event.”

etnies’ partnership with Pro Motocross is a multi-year deal for the sport. The brand has been a part of the industry for many years, sponsoring some of the most popular names on two wheels, including TwoTwo Motorsports/Bel-Ray Honda’s Chad Reed, the 2009 Pro Motocross Champion and a 2012 title favorite. As “The Official Footwear of Motocross,” etnies will have a presence at all 12 rounds of the championship, both on and off the track, particularly when it comes to merchandise sales.

“The etnies brand is a solid addition to our expanding lineup of partners for the Lucas Oil Pro Motocross Championship,” said Alli’s Mark Carter. “They bring strong global lifestyle brand equity to the Series and we look forward to expanding our motocross fan base with them onboard.”

etnies will begin its tenure as a partner of the Lucas Oil Pro Motocross Championship beginning with the season-opening round at Hangtown, in Rancho Cordova, Calif. The 2012 season is set to kick-off on Saturday, May 19, and will travel throughout the country before returning to California on Saturday, September 8, for the inaugural event from the brand new Lake Elsinore Motorsports Park, in Lake Elsinore, Calif.

Ticket info for every round of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com. Fans won’t want to miss the chance to take advantage of special early-bird ticket sales!

For additional information please visit AlliSports.com/motocross plus “like” the American Motocross Facebook page and “follow” @americanmx on Twitter for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship action.

For more information on the 2012 Lucas Oil Pro Motocross Championship, please log on to www.allisports.com/motocross.
More information about etnies and its products can be found at etnies.com.

For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli Sports
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.

AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby

etnies
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-AndrĂ© Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.

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