Unit, one of the world’s fastest growing action sports brands, has cemented its place in the European market by partnering with the Masters of Dirt tour.
The Australian fashion label with roots in two wheeled action sports made its presence know at the first three rounds in Vienna last weekend with both Unit athletes (including triple back-flipper Jed Mildon, mountain bike super star Andreu Lacondeguy and X Games medallist Tom Pages) and the stunning Unit
babes blowing the crowd’s minds.
Masters of Dirt was founded in 2000 by Georg Fechter. As the world’s most Extreme Freestyle Motocross Show, it’s a showcase of the gnarliest FMX, MTB, BMX, MINIBIKE, SNOWMOBILE and QUAD riders on the planet.
“The Masters of Dirt tour is the ultimate fusion of two-wheeled action sports,” said Unit Founding Director Paul Everest.
“It has the best action, the hottest girls and the wildest parties. Unit had to be involved!” Masters of Dirt’s George Fechter said he couldn’t wait for the release of the signature shirt.
“We have always had riders in common with unit and loved the style of the stuff they do that’s why we are pumped that we teamed up with Unit.”
“It’s gonna be a mad team up when the Unit guys travel to Europe and we show them our turf – we are also looking forward to coming down under and checking out all the hot Unit Babes and the crazy Aussie spirit.
“Who knows, maybe Unit can even host a M.O.D Event down in Australia one day.
“This is the beginning of a crazy relationship and the best is yet to come!”
To celebrate Unit coming on board, the brand is giving away $500 of Unit gear and a double pass for each stop of the tour. Entry available from the Unit Facebook page www.facebook.com/unitriders
For more information and tour dates head to http://www.mastersofdirt.com/