MORGANTOWN, W.Va. (May 2, 2012) – MX Sports Pro Racing and Alli Sports, a division of the NBC Sports, have announced that FMF Racing has partnered with the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, becoming the Official Exhaust of the 2012 season.
Located in Rancho Dominguez, Calif., FMF is an industry leader in aftermarket exhausts for all types of motorcycles. The brand has had strong ties to motocross since its early days in the 1970s. Now, four decades later, FMF is taking the next step in its support of the sport.
“We are so excited to be part of the legendary championship that is the root of professional motocross racing,” said Donnie Emler Jr., Brand and Marketing Director for FMF Racing. “FMF has played an essential role in competitive racing since my father Don Emler, owner and founder, started the company in 1973, and then in 1974, when we powered Marty Smith and won the very first AMA National 125cc Championship.”
FMF’s support semi will be on hand at certain events to provide trackside support for all of its athletes and to showcase the leading exhaust systems in the world. In addition to exhausts, the new casual line of FMF/Joe Gibbs Racing apparel will be available for purchase, which JGRMX rider Davi Millsaps can be seen wearing between motos in the paddock.
“Having FMF back as a partner of the Nationals is crucial for the sport of motocross,” said Mark Carter, General Manager of Motocross, Alli Sports. “Their support through social media and marketing will be a huge lift for Lucas Oil Motocross.”
Perhaps the most exciting element of the new partnership with FMF is the introduction of a weekly contest that will give two fans at each round this season the one-of-a-kind opportunity to see the Lucas Oil Pro Motocross Championship from a different perspective, gaining exclusive First Class access to the Nationals. Fans can get more information and enter by checking out the FMF Racing Facebook page, and by following FMF Racing on Twitter (@FMF73).
The 2012 Lucas Oil Pro Motocross Championship will commence in just a few weeks, kicking off on May 19 from Rancho Cordova, Calif., at the legendary Hangtown Motocross Classic.
Tickets for all rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebook page, “follow” @AmericanMX on Twitter and Instagram for exclusive content and information on the latest Lucas Oil Motocross news and developments.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.
FMF Racing founder and owner, Don Emler, had a simple vision for the company when he started it in his garage back in 1973: Provide top-level U.S. racing equipment at the grassroots level. Thirty nine years later, FMF racing is known for delivering the world’s top performance exhaust products, as well as premium custom apparel for the entire motorsports market, which includes all of its enthusiasts and fans. From Supercross, Motocross, Off-Road, Endurocross, FMX & Freeriding, all the way to Streetbike & Pavement Racing. Don’s vision continues to guide the family operated company, which has expanded into a 90,000 square foot state-of-the-art design and manufacturing facility in the heart of Los Angeles, CA. FMF houses the world’s best design and production teams in the U.S.A. under one roof.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.