MX Sports and Alli Sports Set Record Numbers with Lucas Oil Pro Motocross Championship

MX Sports Pro Racing and Alli Sports Continue to Set Record Numbers with Lucas Oil Pro Motocross Championship

MORGANTOWN, W.Va. (July 16, 2012) - MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today record-high viewership at the halfway-point of the 2012 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. With a robust multi-platform offering, the series has not only increased viewership over the season, but has also drawn in a loyal fan base that crosses broadcast and digital channels to maximize race-day visibility.

The Lucas Oil Pro Motocross Championship viewership, after the first six races, has increased 67 percent across all platforms. A top performer on the NBC Sports Network, it has also seen great success on NBC, FUEL TV, and AlliSports.com. Notably this season, the series has already achieved status as the second-most-watched program in the history of FUEL TV, an 80-percent increase in live stream starts with over 400,000 for the year, a 300-percent growth in traffic to the series website on Allisports.com, and a 200-percent increase in video views.

“2012 has been a hugely-successful year for us thus far. We really have the most loyal fans in all of sports,” said Davey Coombs, President of MX Sports Pro Racing. “The distribution strategy we created for 2012 is working, providing our audience with the complete sport experience through our multi-platform, multi-channel offering. We have five races to go and are expecting continued success and growth.”

“Motocross has seen tremendous growth over the past few years, but this season viewership is at an all-time high; we’re really hitting our stride and seeing an extraordinary response from the audience across all platforms,” said Wade Martin, President of Alli Sports. “The series has exploded now with a cohesive offering through the NBC Sports Group with programming on NBC and NBC Sports Network, support through NBCSports.com and their streaming technology. We also have seen an increase in promotion across available sports group assets; all together and with FUEL TV, it makes this one of the best offerings to both fans and brands in motorsports and action sports as a whole.”

The Lucas Oil Pro Motocross Championship continues this weekend in Washougal, Wash., for the Peterson CAT Washougal National and wraps up September 8th in Lake Elsinore, Calif. For a full broadcast listing schedule, visitAlliSports.com/motocross.

Tickets for the remaining rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.

For additional information please visit AlliSports.com/motocross also, “like” theAmerican Motocross Facebook page, “follow” @AmericanMX on Twitter and Instagram for exclusive content and information on the latest Lucas Oil Motocross news and developments.

MX Sports Pro Racing

MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visitwww.mxsportsproracing.com.

Alli Sports

Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; Alli RideShop, an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found atwww.allisports.com.

AMA Pro Racing           
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visitwww.amaproracing.com.

NBC Sports Group       
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.

FUEL TV

FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports including UFC, surfing, motocross, snowboarding and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. With more hours of UFC coverage than any other network, FUEL TV is the place to be for live fights, weigh-ins, prelims, pre- and post-fight coverage, specials and events you won’t see anywhere else. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.

Lucas Oil Products      
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.