The Mogul: Jeremy Stenberg

Jeremy Stenberg

At this point in his career, Jeremy “Twitch” Stenberg can do nearly anything that he pleases. He has claimed a number of X Games medals, the most recent less than two weeks ago in Brazil, has signature lines with two of the biggest clothing brands in action sports, and is one of the most-well known riders to throw a leg over a bike. These accomplishments allow the freestyle legend a chance to step away and bask in his own glory, but his love of riding is what keeps him chasing the next storm and free riding session. While on his way to a morning of riding at close friend Ronnie Faisst’s personal spot, Twitch gave us a call and discussed everything from X Games to business to the ongoing filming of his next video project.

Stenberg claimed his third X Games Best Whip gold medal in Brazil, taking 45-percent of the votes over Edgar Torronteras and Josh Hansen.

You are fresh off your third X Games Best Whip gold medal. How was the experience to go to Brazil and take the win?

Brazil was cool. There has always been talk of the X Games going global and this year they pulled the trigger. It was a lot of fun and Brazil is a cool country, but I don’t really like to travel all that much (Laughs). It felt good to go down, get a medal, and get out. I went down on Thursday then hung out and adjusted to the time, rode and won on Friday, and was home on Saturday. I was there for a three days.

Is that a gnarly flight to be there for just a short time?

Yeah, because to get to Brazil takes about 24 hours.

How was the competition there?

I knew that going into it Edgar Torronteras was the one to beat. He’s European and everyone there loves him, and he does his dances after his runs, so I knew it would be hard to beat him. But I came out on top, so I’m not complaining (Laughs).

Do you like the way they changed the voting to Twitter or were you a fan of the old texting method?

I think it was kind of the same thing. Anyone that has a cell phone has Twitter, so it was easier for them. And it didn’t charge them any rates like when you text in. The people from the other side of the world would have charged a higher rate. And I was pretty pumped because everyone said that I would have all of these celebrities tweeting for me, but if you look, none of them did. They were all too busy (Laughs).

Stenberg had a fresh Suzuki RM-Z450 built for the event, broke in the motor, and shipped it to Brazil. Flying to the event took 24 hours one way, and Twitch was only there for 3 days total.

How was the process of getting your bike shipped down there? Was it a hassle?

It wasn’t that hard at all. We built a brand new bike and I put an hour on it, then we headed down to the shipping yard and put it in a crate. It showed up and was exactly how we dropped it off.

When ESPN announced the global format, there was talk that motocross would be limited and not a major part of the Los Angeles round. Looking at the next event in Barcelona, it is there, but have you heard how much it will be in the next rounds?

I have no idea. I heard that freestyle would be at all of them, but I don’t know how big it will be. Everyone talks about freestyle dying, and the reason it is dying is that promoters don’t promote it right. They think, “Oh, we have a hundred thousand dollar purse for rally car racing,” which no one gives a shit about. Most of the people that are there want to see motorcycles.

Do you find it odd how much they have pushed rally over the past few years?

I think it is weird, but they are just trying to find more motorsports. Dirt bikes have been there for 15 or 16 years now, but it’s whatever. I’m just there to compete. I was bummed when I heard they had cut out Best Trick, because that was a great event. But I’m just riding Best Whip. I’m turning 32 this year and I’m not trying to get hurt anymore.

With no other activities to distract him, Stenberg spends nearly every day riding the numerous spots his friends own in Riverside County, California, particularly the MDP Block.

In the meantime, between all of the events, will you be racing the Lucas Oil Off-Road Series?

No, not this year. There was a little falling out and I won’t be this year. I wanted to race the new Stadium Super Trucks and I tried to get a deal going, but nothing came through. I’m just going to ride my bike and enjoy it. Travel, film, do some shoots, then show up at X Games, ride for 15 minutes, and go home.

How is the filming for the sequel to All Natural 420% gone?

Filming has gone really good. Right now, we are waiting and right after LA, we will go on a bunch of trips. We want to go to Canada then road trip back and ride everywhere that we ever thought about hitting for a day or two. Just chase the storms and ride where it is raining. We’ve done a lot of filming already, but now that it is hot here, we are waiting to find out where to go next. Everywhere we want to go right now is either freezing or dumping way too much rain, so we have to wait for things to dry up a bit. We want to hit things that have never been filmed.

It’s been a year since you released the video digitally and on DVD. Did you see better sales on the digital front or was that something that you didn’t pay much attention to?

I never paid attention, because we only came out with the DVDs for overseas, because they wanted it in places like Australia and New Zealand. I think it did well on DVD, but I thought, “What kid doesn’t have an iTunes card or laptop?” I know that when I want to watch a movie, I just go to iTunes, because it is way easier then going to a store and tracking it down.

Twitch’s latest business venture, Dirt Bike Kidz, has blown up in an incredibly small time frame. What was essentially a T-shirt brand with a few designs has branched into accessories, like these custom MotoGate tie-downs. More than 10 new shirt designs are set to enter production in the coming weeks.

Releasing things in that format is popular in other areas as well, like stand-up comedians are releasing specials on their own rather than through HBO. Now that you are a veteran of the sport and have done so much, do you think it is your role to bring ideas like this into motocross?

I think so, for sure. The sport needs to keep progressing and for me, it is something that I have always looked at and thought about. What if the fans could see what we do out in the hills? We will go out there with racers who will do insane shit, but no one ever gets to see it. People see dudes racing Supercross 17 weekends of the year and they see dudes riding freestyle in contests, but the things they do in the hills are much harder and more technical than anything we’ve done in contests is. I want people to see that.

How are the rest of your business ventures going, like your lines with Famous, etnies, and Dirt Bike Kidz?

My signature line with Famous has been killing it, so have my new signature shoes with etnies, and DBK is blowing up faster than we could have thought. We are doing everything out of my house and I honestly don’t have room to do it there anymore because we need a warehouse. It’s taken over the entire upstairs of the house.

Your newest shoe just came out with etnies. How is it to design something from the ground-up with them?

For me it is dope, because I never thought I would have something like that growing up as a little hood rat. That I have a shoe I can wear everyday and that people buy is mind blowing. I’m just riding my dirt bike, and I would be doing it even if I wasn’t getting paid. I’ve made all of these friends and traveled all over the world because of riding my dirt bike.

Add vertical wheelies to the already staggering list of bike skill Stenberg can unleash.

Since you don’t have truck racing or rally to occupy your time, and you are only doing Best Whip, what is a typical day like for you?

I ride pretty much every single morning for two or three hours. I’ll either ride at Potter’s or Faisst’s spots, hit Nate’s house, or ride at Link’s or Maddo’s. I ride just as much as I did when I was competing.