KTM Announces 2014 Contingency Program at KTMCash.com

Murrieta, Calif., – KTM Motorsports, the market leader in off-road motorcycles, is pleased to announce the launch of its all-new 2014 contingency program at KTMCash.com. The program is open to amateurs and pros riding KTM motorcycles in motocross, off-road and road racing events. Riders can earn KTM Cash at nearly 1,000 races nationwide by signing up for a free account atwww.KTMCash.com.

For 2014, KTM has completely revamped its entire contingency program solidifying its commitment to offer one of the largest and most efficient programs in the industry. Through a unique partnership with Hookit, a digitally connected platform of tools and services created to support athletes, brands and sports, the new KTMCash.com site uses the latest technology and features to help KTM expand its support and connection between their racers, dealers and promoters.

“KTM has been incredibly innovative in everything it has done from the development of its motorcycles to how it supports their racers and partners.” said Scott Tilton, CEO of Hookit. “Combining this passion and culture with a powerful digital platform creates huge opportunities for KTM to create a new standard to support racers and partners through contingency programs.”

The new website and program offers an easy-to-use, seamless online and mobile experience that benefits everyone involved with the KTM contingency program:

-       Offers Promoters tools to promote their events and upload results

-       Riders sign-up to claim past KTM awards, find upcoming KTM Contingency events and get alerts when they earn new KTM Cash awards

-       Amateurs earn KTM Cash credit to spend at their local KTM dealer

-       Pros receive KTM Cash on a Visa debit card and can spend anywhere Visa is accepted

-       NO fees charged to riders, promoters or dealers to participate in the program

“We have been looking for a solution to increase the efficiency of our contingency program while making it easier for the riders, promoters and our dealers to be involved. We have found that solution through our partnership with Hookit and we look forward to the launch of the new site as well as the increase in participation from our KTM riders,” commented KTM’s Sports Marketing Manager, Christy LaCurelle.

For a complete list of KTM contingency events and payouts or to sign-up for the program, please visit www.ktmcash.com.

About KTM Motorsports

KTM, founded in 1953, is the second largest European motorcycle manufacturer specializing in “Ready to Race” on and off road motorcycles. Proven successes in worldwide competition are embodied into the design and function of each KTM race machine. KTM has built a reputation for high-quality premium race ready machines suitable for street and off road race competition and recreation. With more than 220 World Championships and counting, the technology, design and performance of KTM continues to race past the competition time and again.

About Hookit

Hookit is a digitally connected platform of tools and services created to support athletes, brands and sports. Nearly 1M athlete’s worldwide use Hookit to track their progression, promote themselves, build their personal brand and earn deals from their favorite brands. Brand partners are provided with powerful tools to discover, manage and reward amateur and professional athletes who actively support their brand. For more information visit www.hookit.com.