2006-’07 Toyota AMA Arenacross Series Attendance Figures Rise Significantly

AURORA, Ill., (Nov. 17, 2006) — Officials at Live Nation are pleased to announce that attendance figures for the 2006′-07 Toyota AMA Arenacross Series are up from last year, in addition to the record pro and amateur rider turnout the series is enjoying thus far.

“The field is stacked with both young and old talent from top to bottom and the racing has been incredible in each of the first two rounds, said Todd Jendro, senior director of two-wheel operations, Live Nation. “Arenacross fans are embracing this superb talent which has been evident by the strong crowds at the first two events in Des Moines and Albany. We’re anticipating a record crowd in Reno this weekend — featuring the most competitive field the Livestock Events Center has ever witnessed in the 15 years of racing arenacross there.

The Albany (N.Y.) Pepsi Center series stop has enjoyed the largest growth in attendance from the previous year — up nearly 2,000 fans over the two days of racing (14,417 in 2005 to 16,221 this past weekend). Des Moines showed a healthy attendance increase as well (up 2%) with fans from all over the region attending the second Toyota AMA Arenacross Series race in the new Wells Fargo Arena’s history.

“I’m telling you, there’s been an electricity in the crowd that I haven’t seen in some time, said longtime Toyota AMA Arenacross Series announcer Tim Cotter. “The field of pro racers is so deep — in both the AMA Arenacross class and AMA Arenacross Lites class — that fans are witnessing racers going for broke in the qualifiers, and heats and semis just to make the main, rather than just going through the motions to get in. The racing is as good as I’ve ever seen it and it’s showing at the gate with attendance.

Added points leader Danny Smith (TUF Racing) at Des Moines: “I raced arenacross before, but didn’t expect the crowd to be as big as it was and, especially, as into the racing as they were. I mean, there were a lot of top guys here. I think we were all surprised with the level of talent and the turnout. And that will continue to make for great racing, which will keep the fans coming out.

Tickets available at the Reno Livestock Events Center Box Office, Silver Legacy Casino or charge by phone 775-787-TIXS. All seats $2 more the day of the event.

Fans are encouraged to attend the Saturday, Nov. 18th Reno Toyota AMA Arenacross Series Track Party for FREE from 5:30 p.m. to 6:30 p.m. by bringing three canned goods to the Reno Livestock Events Center. All donations benefit the Food Bank of Northern Nevada. Note: You must have Saturday night event tickets to attend the Track Party.

Tickets are available online at www.arenacross.com, www.ticketmaster.com, www.tickets.com. For more information on the Toyota AMA National Arenacross Series log on to www.arenacross.com.

About Toyota AMA Arenacross Series
In its 23rd year, the Toyota AMA Arenacross Series, owned by Live Nation, is the premier indoor motocross series in the U.S. playing to sold-out arenas nationwide. Information on the Toyota AMA Arenacross Series events may be found at www.arenacross.com. Live Nation is the world’s leading live entertainment company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events. We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence. Live Nation creates superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Madonna, U2 and Coldplay. Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Bluess-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Apollo Theatre and Wembley Arena. Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV. For more information regarding concerts near you, Live Nation and its businesses, please visit our website at www.livenation.com.

About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com. Accredited media outlets can also access AMA Pro Racing’s online Press Room at www.amaproracing.com/pressroom.

About HPPR
High Profile Public Relations, LLC is a multi-faceted communications agency specializing in strategic media relations — both industry and mainstream — for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at (734) 369-2170 and pat@highprofilepr.com. For more information, please visit www.highprofilepr.com.