Although the Agenda Trade Show may be dominated by upstart cool kid brands, iconic skate companies, and street wear, one cannot deny the influence motorcycles have on the clothing and lifestyle displays throughout the show. We saw Suzuki RM’s outside of the Crooks & Castles booth, a photo of Andrew Short during his Team Honda days, vintage parts throughout a vintage revival called ” The Woods,” and even a guy in an early 2000s pair of Thor Core pants and leather boat shoes. Once you take the buying power of a collective group (teenagers and their parents with stable income) into consideration, the need to reach out to this demographic becomes apparent. A number our of close friends and advertising partners set up shop at the 2014 Agenda Trade Show in Long Beach, California, and we made the quick trip up the coast to see their latest offerings for the upcoming campaign season.
2014 Agenda Trade Show