BAKERSFIELD, CALIFORNIA (JULY 31, 2007) — 4 Wheel Parts Wholesalers announ-ced today that it has signed on to be a Title Sponsor for the 2008 off-road SuperShow to be held at the Del Mar Fairgrounds in San Diego County over the weekend of February 9 & 10. After a super-successful off-road show at the Barona Casino Convention Cen-ter during March of this year, the Off-Road Business Association (ORBA) is moving the SuperShow to the much larger venue offered by the Del Mar Fairgrounds.
With over 50 stores nationwide, 4 Wheel Parts Wholesalers is the world’s largest retailer of supplies and services for the 4-wheel drive off-road recreation community. President & CEO Greg Adler says: “We are very excited about the opportunity to support ORBA with its 2008 off-road SuperShow. We will assist in every way we can to make sure the show is a huge success. We believe in what ORBA is doing to make sure that off-road recreation and the off-road industry continue to play an important role in our country’s economy.
Rocky Trevino, owner of Cycle Parts West, and Chairman of the Board of Directors of ORBA likes the idea that “the 2008 ORBA SuperShow will include a stronger emphasis on 4-wheel drive products than was present for our 2007 show. It is fantastic that 4 Wheel Parts, one of the giants of the industry, understands what ORBA is all about and is willing to commit resources to support the organization’s efforts.
ORBA President & CEO, Roy Denner, will once again serve as the Director for the ORBA SuperShow. Companies that will join the team as Supporting Sponsors include: Cycle Parts West, KTM North America, Off-Road Warehouse, and Pro Comp Suspension.