The National Promoters Group today announced that SoBe Beverages has been named the Official Non-Carbonated Beverage of the AMA/Chevy Trucks U.S. Motocross Championship.
According to NPG spokesman Bernie Yelin, the relationship between SoBe and the Outdoor Nationals is a perfect match in that motocross is one of the hottest action sports properties right now, especially with young people ages 12 to 25. And SoBe, which already sponsors a number of motocross athletes – including Team Suzuki and Travis Pastrana & Kevin Windham is synonymous with young, active, action sports fans and participants including the masses that make the pilgrimage to the Outdoor Nationals Motocross Series stops during the summer months.
We couldn’t have asked for a better company to step up and become partners with the NPG and the greatest form of racing in the world motocross, said an elated Bernie Yelin, NPG member and promoter of the wildly popular Southwick Outdoor National. It’s a credible and authentic sponsorship. SoBe brings with it the credibility that a lot of these other beverage companies strive for. And they effectively market a youthful, well-established motocross fan base that is very, VERY loyal to the companies that sponsor the Outdoor Nationals.
That being said, we couldn’t have asked for a better company to represent the many non-carbonated beverage users that are associated with the great sport of motocross and we are looking forward to a long-lasting relationship with SoBe Beverages.
SoBe Director of Sports Marketing, David Petrie, agreed, saying We’ve been to the motocross races and we’ve seen the packed venues. We’ve become passionate fans of the SoBe Suzuki Racing Team and we clearly see the sport’s potential. SoBe is investing in the idea that motocross is only going to grow more popular and we look forward to being actively involved as the moto fever continues to grow.
A bit more about SoBe: Established in 1995, the Norwalk, Conn., based South Beach Beverage Company is a separate operating unit of Pepsi-Cola North America. The company produces and markets a line of ready-to-drink , non-carbonated juice blends and exotic teas under the brand name, SoBe. All SoBe Beverages combine great taste with herbs, minerals, vitamins and other nutrient enhancers. The goal of the NPG is to raise the awareness of motocross through the production of professional championship racing events, while providing the cash prizes through sponsorship opportunities – for the competitors.