Advanstar’s BooKoo Arenacross Championship Series Posts Record Purse and Championship Point Fund

$150,000 Championship Point Fund Plus a $30,000 Race Weekend Purse Up for Grabs!

Santa Ana, CA (8/17/05) ¿ Advanstar Communications, Inc. ¿ a leading provider of print, event and online media for the powersports, off-road and automotive aftermarket industries ¿ today announced the largest Arenacross championship purse and largest per race payout ever offered in Arenacross racing.

¿BooKoo means big, so we are going with the largest purse and point fund in the history of Arenacross right out of the gate,¿ said Mike Kidd, Arenacross Director for Advanstar.  ¿This further emphasizes our plan to take Arenacross to the level we feel it deserves and sends a strong message to our teams and riders that we will reward them for their efforts.¿

All BooKoo Arenacross pro racers will have four chances to win a portion of the $30,000 purse each race weekend, with a race format of a 250cc and 125cc main event both Friday and Saturday nights. All pro racers are eligible to compete in both classes. ¿What this means to our racers is that a bad start or mechanical failure in one race won¿t mean they have to go home empty-handed,¿ said Kidd. ¿There¿s serious cash up for grabs and a big incentive for racers to run the entire series.¿

Consistency will also have its rewards throughout the 12-race series as $150,000 will be divided up into four separate overall point funds. The 125cc Champion will take home $5,000, 250cc Champion $5,000, Dash for Cash Champion $7,500 and the BooKoo Arenacross Champion $25,000.  For more specific details on the purse and point fund visit www.racearenacross.com.

The BooKoo Arenacross Championship Series kicks off November 4-6, 2005 in Fort Worth and the point fund will be awarded after the final race in Tulsa, February 10-12, 2006. 

BooKoo Arenacross promises to deliver bigger air…better tracks¿more speed¿. For more information please go to www.racearenacross.com (1-817-595-5844) or to www.bookooenergy.com. (1-866-568-3322).

About the Advanstar Powersports Group

The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, Advanstar¿s powersports shows encompass nearly every product in all segments of the industry. ACI¿s Big Twin East and West shows represent the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Targeting motorcycle markets across the country, Advanstar¿s Cycle World International Motorcycle Shows presented by Toyota Trucks draws more than 600,000 powersports consumers. Newly launched Arenacross Championship Series will debut in Fort Worth, Texas as stop one of a 12-event indoor dirt bike race series for competitors, racers, and fans of all ages. The powersports group also publishes leading trade publications Dealernews magazine and American Big Twin Dealer, as well as event-associated consumer publications Powersports Magazine, Hollister Guide, and Sturgis Guide.

About Advanstar Communications Inc.

Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 55 expositions and conferences, 55 publications and directories, 75 electronic publications and Weeb sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.