Advanstar’s BooKoo Arenacross Championship Series to Sponsor Robbie Reynard for Final Rounds of AMA Outdoor Motocross Nationals

Former Arenacross Champion and Privateer Racer Gets Help From Inaugural Arenacross Series

Santa Ana, CA – August 24, 2005 – Advanstar Communications, Inc. – a leading provider of print, event and online media for the powersports, off-road and automotive aftermarket industries – today announced that the inaugural BooKoo Arenacross Championship Series Presented by K&N Filters will team up with Planet Honda to provide financial support to Robbie Reynard for the remainder of the AMA Outdoor Motocross Nationals. The support is part of a recent movement in the industry to assist privateers competing in this and other sanctioned events.

“In 1993 Robbie made his mark by winning a national Arenacross series, and is currently one of the top privateers on the national circuit,” said Mike Kidd, Race Director for Advanstar. “We are thrilled to help out a great rider and give back to a community who has so openly embraced us in our own Arenacross Series efforts.”

“To have BooKoo Arenacross and Advanstar step in to help me through the remainder of the season is awesome,” said Reynard. “Mike Kidd and I go way back and his dedication to Arenacross, the racers, and the fans has always been apparent. Now he’s reinventing that passion with the BooKoo series. It’s great to be a part of that excitement,” continued Reynard.

Reynard will be competing aboard a BooKoo Arenacross-Planet Honda-Reynard Modifications CRF 450 for the remainder of the series and will be showcasing the all new BooKoo Arenacross and Planet Honda graphics on the No Fear number 17 machine.

About the Advanstar Powersports Group

The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, Advanstar’s powersports shows encompass nearly every product in all segments of the industry. ACI’s Big Twin West show represents the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Targeting motorcycle markets across the country, Advanstar’s Cycle World International Motorcycle Shows presented by Toyota Trucks draws more than 600,000 powersports consumers. Newly launched Arenacross Championship Series will debut in Fort Worth, Texas as stop one of a 12-event indoor dirt bike race series for competitors, racers, and fans of all ages. The powersports group also publishes leading trade publications Dealernews magazine and American Big Twin Dealer, as well as event-associated consumer publications Powersports Magazine, Hollister Guide, and Sturgis Guide.

About Advanstar Communications Inc.

Advanstar Communications Inc. ( is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 57 publications and directories, 114 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.