Clear Channel Entertainment’s motor sports division is pleased to announce a collaboration between EA SPORTS Supercross presenting sponsor Speed Stick®, a product of the Colgate-Palmolive Company,and Albertson’s Inc.
This program marks the first time Albertson’s and Colgate have collaborated on a national consumer promotion that stretches over six months and focuses on the sport of motocross.
The program will enhance the presence of Clear Channel Motor Sports events and Speed Stick at Albertson’s family of stores – Albertson’s, Jewel-Osco, Acme, Sav-on Drugs and Osco Drug. The program includes in-store promotions giving fans an opportunity to win prizes including tickets to local supercross, arenacross and freestyle motocross events. Fans wishing to participate can check for details at their local Albertson’s Food Store.
The driving force behind the program is to introduce Albertson’s consumers to the new Speed Stick® Power of Nature line of anti-perspirants, available in both stick and gel forms. Energized with fragrances inspired by the forces of nature, new Speed Stick® Power of Nature gives men 24-hour sweat and odor protection with no white residue in three unique, long lasting fragrances: Lightning – an intense, full strength scent, Avalanche – an icycool fragrance, or Cyclone – an enduring, fresh scent.
Sheila Hopkins, Vice President and General Manager, U.S. Personal Care for Colgate-Palmolive added, “Speed Stick continues to reach active young menthrough our sponsorship of EA Sports Supercross and other motocross events, and we are thrilled to have Albertson’s partner with us in this promotionthat brings the excitement of this sport to the local level.”