LAKE FOREST, Calif. (March 20, 2003)– Alloy MX Inc. is excited to announce the hiring of David Casella as the United States Brand Manager. Casella comes to Alloy with extensive knowledge in the apparel industry. Casella, who is best known as the founder of the successful BMX/MTB Apparel Company Deviate Industries, is very excited to be part of the Alloy MX Team. “I couldn’t pass this opportunity up,” said Casella. “The potential for this brand is phenomenal.” As Alloy’s Brand Manager Casella will be responsible for the long-term development of the brand along with the on going imaging of Alloy MX. Casella’s extensive product knowledge & years of experience in the Action Sports Industry make him a huge addition to the Alloy MX family.