Lake Forest, Ca. July 11th 2003. Following on the heels of a successful year of corporate growth ALLOY MX announced today the signing of an exclusive agreement with White Brothers as the exclusive distribution point for all Alloy MX apparel and riding gear in the United States.
Alloy MX, considered to be the freshest line of apparel to enter the Motocross market in recent years, has successfully designed and manufactured an exciting core line up of Performance apparel and complimentary sportswear for the motocross and all terrain vehicle markets.
Mike Bell, Chief Operations Officer of White Brothers commented, “We’re pleased that Alloy has chosen White Brothers as a strategic partner moving forward with their line. Very few opportunities arise to team up with a performance apparel line such as Alloy MX and we are excited to add the Alloy MX brand to our awesome line up of products.”
This agreement will provide White Brothers the exclusive rights to distribute the complete Alloy MX line in the United States, Canada,, Mexico, South America and Japan.
Neil Calvesbert, Founder and Owner of the ALLOY MX brand commented “This is a partnership where both sides really bring unique ingredients and talents to the table. We believe when combined together, the synergy will allow us to deliver the true potential of the ALLOY brand. White Brothers shares the vision we have for the brand and because of that it has been exciting for everyone involved in putting this partnership together. We can now focus our efforts on growth of the brand and delivering a fresh product line to powersports dealerships nationwide.”
Ben Masek, President of Alloy MX Inc added, “It was our goal to align our company with a distribution source that would not only assist us in attaining our growth goals, but also one that understood and shared in the vision of what the Alloy MX brand stands for, which is believing in the drive to be the best and refusing to accept any limits along the way. We feel that White Brothers and their management team firmly met our requirements for both and we’re excited about this new partnership.”
White Brothers will begin official sales and distribution of the 2004 Alloy MX product line in September of 2003.