– Team Amp¿d to Bring Exclusive, Cutting-Edge Action to Amp¿d Members, Marks First of Many Diverse Deals for New MVNO –
ALISO VIEJO, CA (April 6, 2005) ¿ Amp¿d Mobile, the first fully integrated mobile entertainment company for youth/young adults using the power of the world¿s largest broadband 3G network, today announced its team of the world¿s best action sport athletes from surf, snow, skate and motocross categories. Amp¿d Mobile team members will compete around the globe while providing customers with exclusive, behind-the-scenes footage of world championships, record-breaking feats, stunts, tricks, as well as interviews with celebrity athletes and more. These latest deals will be the first of many content and marketing sponsorships for the company in a wide variety of areas.
¿Whether riding surf, snow, boards or bikes, every member of the Amp¿d Mobile team is at the very top of their sport,¿ said Peter Adderton, Amp¿d Mobile founder and CEO. ¿We¿re excited to be working with this superior group of athletes as they help to bring the exclusive, cutting-edge sports action that will be unlike anything mobile users have seen on their phones before. This will be the first of many best-of-breed deals with a wide variety of sports and entertainment companies.¿
Amp¿d Mobile will offer a unique class of interactive wireless services that appeal to the youth and young adult market beginning later this year. Amp¿d Mobile customers will receive traditional wireless services coupled with a uniquely designed user interface (UI), which allows easy access to all the relevant 3G broadband content the youth market demands, including music, lifestyle, entertainment, sports and gaming. Working with its star athletes, Amp¿d Mobile will create exclusive content and live event coverage specifically made to appeal to the demanding ¿on the go¿ mobile user. By utilizing the world¿s largest 3G network by Verizon Wireless, Amp¿d Mobile will bring a richer video and entertainment experience to users with various channels for different audiences, similar to cable networks¿ ability to target through programming.
The world-class Amp¿d Mobile action sport team includes the following athletes:
Surf – Andy Irons, Bruce Irons & Sunny Garcia
One of the most dominant figures in pro surfing history, Andy Irons is the only surfer to win all three major titles (Xbox Gerry Lopez Pipeline Masters, the Vans Triple Crown of Surfing and the Association of Surfing Professionals) two years in a row. Among his many accolades, Irons captured Surfer Magazine’s Surfer of the Year award from nine-time winner Kelly Slater in 2002 and again in 2003.
¿I worked with the guys a while back and when I heard they were doing something new, I really wanted to move over with them,¿ said Andy Irons. ¿Their ideas for this company are so different from anything I¿ve seen and I know they make all those crazy phones really easy to use.¿
Winner of surfing’s most prestigious big wave event in 2004, the Quiksilver In Memory Of Eddie Aikau Big Wave Invitational, Bruce Irons is possibly the most popular surfer ever amongst the aerial generation and progressive, above-the-lip-minded surfers. He is sometimes referred to as ¿Irons the Younger,¿ as in younger brother of legend and Amp’d co-team member, Andy.
Sunny Garcia has been riding the world’s biggest waves for more than 20 years and counts among his many accomplishments, an ASP World Championship, a record six Vans Triple Crown of Surfing wins and placement in numerous video games and TV shows. Garcia is only the second surfer to amass more than $1 million in prize money and he shows no signs of slowingown soon.
Skate – Paul Rodriguez & Ryan Sheckler
At only 20 years old, Paul Rodriguez is well known in skateboarding for his mellow attitude, screaming moves and as the young skater to watch. He beat out many talented veterans placing third in his first professional event, the prestigious Slam City Jam and took home gold at the 2004 X Games. He’s graced the covers of Slap Magazine and Transworld Skateboarding and has appeared in numerous videos with his own signature skate decks and impressive moves.
¿I¿m honored to be part of this small, elite team Amp¿d has created,¿ said Rodriguez. ¿I really like the rest of the team and working with the Amp¿d guys ¿ I see us having a great, easy relationship.¿
In one of his first professional contests, skateboarding phenomenon Ryan Sheckler, became the youngest skater in history to win a World Cup event and then went on to win the X-Games, Gravity Games and the Overall Van’s Triple Crown Title, a feat that had never before been accomplished ¿ let alone by a 13-year-old rookie! His achievements have earned him a place in the Guinness World Record Book, multiple signature skateboard decks, covers of Sports Illustrated for Kids, Big Brother, Slap and the front page of the LA Times, among others.
Snow – Travis Rice & Hana Beaman
Travis Rice is widely recognized at as the hottest new athlete in snowboarding and arguably the best overall rider in the world. He busted onto the scene in 2001 dominating in slopestyle, halfpipe and big air and wrote himself into the history books as the rider to watch after pulled a backside rodeo and a backside 180 over a 100-foot gap earning him the title Rookie of the Year. He went on to take first in the US Open (quarterpipe), first in Grand Prix (big air) and gold at the Winter X-Games (slopestyle) …and the wins keep coming in.
Hana Beaman counts two World Championships, numerous gold medals, and a Winter X Games silver medal among her many accolades. She has established herself as one of the superstars of shredding, competing and winning in Big Air, Slopestyle, and Boardercross categories. Since she was named Rookie of the Year in 2001, she’s won gold medals at Worlds, the U.S. Open, and the Grand Prix and she’s quickly become the verified queen of snowboard videos.
Motocross ¿ Jeremy McGrath & Chad Reed
Quite simply the king of supercross, Jeremy McGrath is a legend and one of the few to transcend his sport. Officially retired in 2003, fans can still play the many videogames featuring McGrath, read his recent book “A Life in Supercross,” or catch him in select motocross events and competitions. Credited with bringing the sport out of the backyard and into the living room, he always had a unique flair and personality and raised the bar for all of those who came after him.
Chad Reed fulfilled a lifelong dream to win in America when crowned the 2004 AMA 250 Supercross Champion. A well-known fixture in the Aussie outback and fabled GP tracks of Europe, Reed seemed to just appear in the U.S. racing world a few short years ago with the single goal to become number one. He¿s well on his way.
Known to be a gadget guru, Reed is gearing up for the unique new mobile phones from Amp¿d Mobile. ¿I¿ve been using the Amp¿d network for a while because it definitely has the best coverage and I¿m really into the new handsets and content they¿re planning. It will be great to be able to get the latest sports and weather on my phone no matter where I am. I hear there may be some shots of hot content we¿ll be seeing that I¿m looking forward to as well.¿
About Amp¿d Mobile
Amp¿d Mobile will be the first fully integrated mobile virtual network operator (MVNO) for youth, young professionals and early adopters. By leveraging the superior 3G network of Verizon Wireless, Amp¿d will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person¿s individual needs, Amp¿d will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.;d Mobile will be the first fully integrated mobile virtual network operator (MVNO) for youth, young professionals and early adopters. By leveraging the superior 3G network of Verizon Wireless, Amp¿d will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person¿s individual needs, Amp¿d will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.