Arenacross Championship Series Announces Partnership With Automedia 2000

Leading Powersports Marketing Company Chosen to help Reinvent Arenacross

FORT WORTH, TX (6/22/05) — Advanstar Communications – a leading provider of print, event, and online media for the powersports, off-road, and automotive aftermarket industries – today announced that it has partnered with Automedia 2000 to market and promote the new Arenacross Championship Series, a production of Advanstar Communications. Carefully chosen for its experience in and connection to the powersports market, Automedia 2000 is a natural fit for the 12-event race series whose purpose and passion continues to be Bigger Air…Better Tracks…More Speed.

As the leading public relations, marketing and advertising agency dedicated to the powersports and high performance aftermarket industry, Automedia 2000 has more than 100 years of print and electronic media experience, and represents more than 20 aftermarket clients including brand name giants K&N Engineering, Edge Products, Proform/Specialty Auto Parts, STS, and Superlift Suspension Systems. Automedia 2000 is bringing its key alliances, Schiefer Media and Karr and Karr to assist with the Arenacross Championship Series promotion.

“Schiefer Media is the premier motorsports media buying service in the country. They know who the Arenacross fans are, how to reach them, and how to keep them engaged. Karr and Karr, noted for its work with Ducati North America, Honda, Moto Guzzi, and the award-winning AXO Sports feature in Motocross Magazine, will put its extensive powersports creative and graphics experience to work on television commercials, direct response, and Point of Purchase (POP) displays. This “Power Team” marketing approach brings together an elite group of media professionals that will ensure the success of this one-of-a-kind Arenacross Championship Series,” said Len Emanuelson, Vice President of Automedia 2000.

“The knowledge and expertise in the marketplace that Automedia 2000 provides will go a long way in delivering on our promise to fans, racers, sponsors, and supporters,” said Mike Kidd, Arenacross Race Director. “Advanstar’s Arenacross Championship Series will have the best tracks, the best riders and the best service the sport has ever seen, and Automedia 2000, combined with the team we’ve put together, will be the most experienced Arenacross force ever assembled to drive that message home,” added Kidd.

About the Advanstar Powersports Group

The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, Advanstar’s powersports shows encompass nearly every product in all segments of the industry. ACI’s Big Twin East and West shows represent the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Targeting motorcycle markets across the country, Advanstar’s Cycle World International Motorcycle Shows presented by Toyota Trucks draws more than 600,000 powersports consumers. Newly launched Arenacross Championship Series will debut in Fort Worth, Texas as stop one of a 12-event indoor dirt bike race series for competitors, racers, and fans of all ages. The powersports group also publishes leading trade publications Dealernews magazine and American Big Twin Dealer, as well as event-associated consumer publications Powersports Magazine, Hollister Guide, and Sturgis Guide.

About Advanstar Communications, Inc.

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and PPowerports industries.  Advanstar serves business professionals and consumers in these industries with its portfolio of 85 events, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.