LOS ANGELES, CA (January 12, 2007) — With the highly-anticipated 2007 Lat34 X-Dance Action Sports Film Festival barely a week away, Berkela Films is proud to announce the nomination of the company’s first acquisition: Disposable Hero: The Brian Deegan Story, distributed by VAS Entertainment and Berkela Films. Considered a Mecca for adrenaline junkies and action sports lifestyle enthusiasts, the 2007 Lat34 X-Dance Action Sports Film Festival will be held alongside the Sundance Film Festival from January 19-23 in Park City, UT.
The brainchild of director Jason Bergh and Sal Masekela, often referred to as the voice of action sports, Berkela was founded in 2006 as part of the duo’s shared goal to “create action sports films that matter. Recently, Berkela Films has partnered with the leading distributor of action sports content, VAS Entertainment. While many companies were eager to work with the studio, co-founders Bergh and Masekela were intrigued with President Michael Lythcott’s ideals and the company’s new business model, which employed a number of up-date-strategies congruent with Berkela’s own plans. Disposable Hero is the companies’ first co-distributed project.
Notorious for incorporating both a strong story and amazing action sports content into one cohesive picture, X-Dance-nominated titles represent the best independent action sports films of the year, with Disposable Hero being no exception. The film, a motivational docu-drama, pushes the limits as it follows the infamous Metal Mulisha General Brian Deegan, who puts his life on the line relentlessly to reap the rewards that accompany the freestyle motocross sport and lifestyle. I Am: Danny Way, an in-depth interview film with legend skateboarder Danny Way, was directed by studio head Bergh and is also included in this year’s X-Dance lineup. Both films are slotted to screen at X-Dance on Saturday, January 20. Movie trailers for both Disposable Hero and I Am: Danny Way can be viewed at www.disposableheromovie.com and www.iamseries.com, respectively.
“We have an amazing amount of faith in Disposable Hero — it’s an action sports story unlike any you’ve seen — and it feels great to witness its rise to the top before the public eye, said Bergh. “We’re honored to be a part of such a groundbreaking film festival, which has helped introduce action sports films and filmmakers to the masses. If this nomination is any indication of things to come for the film, or for Berkela, then we’re looking forward to an awesome year.
Berkela Films currently has several new films in pre-production and development.
Disposable Hero is available online and in core shops through VAS Entertainment and Berkela Films, with a mainstream debut set for March 2007. For more info, to view the trailer or to purchase the film, visit www.disposableheromovie.com.
Berkela is a full-service boutique distribution and production studio focused on action sports, music, and pop culture. The company is a creative collective established by native sons Sal Masekela and Jason Bergh who together have become the eyes, ears, and sometimes even face of popular culture today.
VAS Entertainment is a market leader in the distribution of action sports DVDs, with content in 42 separate categories ranging from surfing, snowboarding, skateboarding and rock climbing to fitness, football, golf and soccer. Established in 1988, the company distributes more than 1,500 current titles and works with more than 500 producers. A division of Uplift Media I, investors in the sports and lifestyle markets, VAS services core shops across the United States and around the world, as well as national retailers such as Zumiez, PacSun, Sport Chalet, The Sports Authority, Foot Locker and No Fear Stores.
>For more information on Brian Deegan, Berkela Films or VAS Entertainment or for details on or a review sample of Disposable Hero on DVD, contact Emily of On the Horizon Communications at (614) 219-2860 or firstname.lastname@example.org.