LOS ANGELES, CA (November 29, 2006) — Freestyle motocross icon Brian Deegan has been through the ringer — and the winner’s circle — time and time again, experiencing everything from X Games fame to a busted spleen all in the course of a single season. Now, hear from the Metal Mulisha leader, himself, in Disposable Hero on DVD, the new film documenting the literal ups and downs of Deegan’s life as an inspiring athlete and action sports idol.
Distributed by Berkela Films and VAS Entertainment, Disposable Hero follows the infamous Deegan through the struggles and rewards that accompany the freestyle motocross sport and lifestyle. Guinness World Record holder for most motocross medals won by an individual, Deegan has claimed more X Games and Gravity Games victories than any other competitor, has appeared in several motion pictures and on the cover of numerous industry and mainstream publications, and has accumulated more x-rays, pins, rods, casts, gashes and screws than many of his fellow freestyle motocross athletes. Indeed, Disposable Hero shows how one rider’s ambitions translate into both triumph and injury — meanwhile making for a truly motivating, must-see movie for both adults and kids of all ages. MSRP: $27.97.
Disposable Hero is currently available online for pre-order through VAS Entertainment and Berkela Films at www.disposableheromovie.com with orders shipping Friday, December 8. The DVD will also be available in core shops through Berkela Films beginning Monday, December 11. For more information on the film or to view the movie trailer, visit www.disposableheromovie.com.
In other Brian Deegan news…look for Brian’s new toy line Hevy Hitters, available in select Wal-Mart stores across the country and…be sure to check out the Arby’s Action Sports Awards, airing on FOX, December 10th — 2:30 PM — Brian has been nominated for Best Comeback Athlete and the Metal Mulisha crew is sure to make a strong showing. Additionally, Brian’s appearance requests are jam-packed — he recently attended a Children’s Hospital fundraiser in Hollywood where he was part of the celeb line-up signing autographs and meeting kids along with the likes of Hilary Duff, Ben Stiller, Bonnie Hunt, Beau Bridges, Aly and AJ and Bowling for Soup! Over the Thanksgiving weekend, Brian kept his racing skills honed, racing the Day in the Dirt — Stunt GP team race with Mulisha co-patriot Jeremy “Twitch Stenberg, winning the Stunt/Action Sports category.
For up-to-date information on Brian, log on to www.briandeegan.com.
Berkela is a full-service boutique distribution and production studio focused on action sports, music, and pop culture. A creative collective brought to you by native sons Sal Masekela and Jason Bergh.
VAS Entertainment is a market leader in the distribution of action sports DVDs, with content in 42 separate categories ranging from surfing, snowboarding, skateboarding and rock climbing to fitness, football, golf and soccer. Established in 1988, the company distributes more than 1,500 current titles and works with more than 500 producers. A division of Uplift Media I, investors in the sports and lifestyle markets, VAS services core shops across the United States and around the world, as well as national retailers such as Zumiez, PacSun, Sport Chalet, The Sports Authority, Foot Locker and No Fear Stores.