Carlsbad, CA – July 25, 2003 – The Familie is proud to announce that a one-year endorsement agreement has been signed between supercross champion Chad Reed and Slim Jim meat snacks, a brand of ConAgra Foods, Inc.
“I think it’s a great opportunity to be involved with Slim Jim,” said Reed. “If you look at the involvement they have had with action sports and with Dave Mirra over the past seven years, I am excited to be involved on that same long term level.”
The agreement includes promotional appearances, logo exposure on Chad’s helmet and Chad’s name and likeness. Slim Jim’s partnership with Reed solidifies their vested interest in the overall action sports category.
“Chad Reed and supercross are the perfect partners for the unique flavor and personality of Slim Jim,” said Scott Eckert, Vice President of Marketing for ConAgra Foods Snack Foods Group. “Chad’s competitive spirit and riding style mixed with the adrenaline-driven action and individuality of supercross make this an exciting endorsement and great complement to Slim Jim’s action sports programs.”
In addition to Slim Jim, Chad Reed is supported by Yamaha, Thor, Parts Unlimited, Alpinestars, Scott Goggles, and Etnies.
Slim Jim is a brand of ConAgra Foods, Inc. ConAgra Foods, Inc. (NYSE: CAG) is one of North America’s largest packaged food companies, serving consumer grocery as well as restaurant and foodservice establishments. Popular ConAgra Foods consumer brands include: Hunt’s, Healthy Choice, Banquet, Armour, Louis Kemp, La Choy, Lunch Makers, Knott’s Berry Farm, Wesson, Country Pride, Blue Bonnet, Kid Cuisine, Parkay, Reddi-wip, Marie Callender’s, Cook’s, Butterball, ACT II, Slim Jim, Eckrich, Chef Boyardee, Orville Redenbacher;s, PAM, Snack Pack, Van Camp’s, Peter Pan, Hebrew National, Gulden’s, Pemmican, Swiss Miss, and many others. For more information, please visit us at www.conagrafoods.com.