New York (10/27/04) ¿ The Dew Action Sports Tour, the first-ever season-long professional multi-sport tour in action sports, announced today that it has selected Louisville, Kentucky; Denver, Colorado; Portland, Oregon; San Jose, California; and Orlando, Florida as the five host sites for its inaugural season, beginning in June 2005.
The Dew Action Sports Tour schedule and title sponsors of each event are as follows (official names of each event will be announced at a later date):
|DATE||SITE ¿ VENUE||TITLE SPONSOR|
|June 8-12, 2005||Louisville – Kentucky Expo Center||Panasonic|
|July 6-10, 2005||Denver – Pepsi Center||Right Guard Xtreme|
|Aug. 17-21, 2005||Portland – Rose Quarter||Vans|
|Sept. 7-11, 2005||San Jose – HP Pavilion||Toyota|
|Oct. 12-16, 2005||Orlando – TD Waterhouse Arena||PlayStation®|
The five host sites were selected from more than 20 prospective sites throughout the U.S. through a competitive bidding process. All five sites share a commitment with the Dew Action Sports Tour to develop and offer fans a first-class, community-based event.
Owned by NBC Sports and Clear Channel Entertainment – Motor Sports, the Dew Action Sports Tour boasts the biggest competitive purse in action sports, a $1 Million Bonus Pool based upon year-end standings, and the largest network television and cable broadcasting commitment ever. The Dew Action Sports Tour will consist of multi-sport and entertainment festivals covering over one million square feet in both indoor and outdoor venues. In addition to the primary sports of skateboarding, BMX, and freestyle motocross, each tour stop will feature a unique ¿specialty comp¿, such as snowboarding or wakeboarding. At season¿s end, based on a cumulative points system, the Tour will award champions in skateboarding (street and vert), BMX (street, dirt & vert) and freestyle motocross with the Dew Cup. Key lifestyle elements at each Tour event will include live cutting-edge music, video gaming, and interactive events.
NBC plans 19 hours of primarily live coverage for the 2005 Dew Action Sports Tour. A cable broadcast partner and programming plans will be announced at a later date.
Clear Channel Entertainment ¿ Motor Sports will be an integral partner on the Dew Action Sports Tour, lending its considerable expertise in live event touring and promotion, including a wide range of off-channel assets including Clear Channel¿s Radio, Outdoor and Music diivisions.
The Dew Action Sports Tour¿s founding sponsors include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans, Toyota, PlayStation® (event title sponsors). Also joining the Tour as associate sponsors are Peanut Chews® and Pacific Cycle¿ – the owner and supplier of Mongoose®, Schwinn®, and GT® bicycle brands.
NBC Sports Ventures
NBC Sports Ventures, the business development arm of NBC Sports, produces 80 hours of programming annually for the NBC Television Network including the ADT Golf Skills Challenge, American Century Celebrity Golf Championship, AVP Pro Beach Volleyball Tour, The National Dog Show Presented by Purina, Jeep World of Adventure Sports, Office Depot Father/Son Challenge and the International Auto Show.
Clear Channel Entertainment ¿ Motor Sports
Clear Channel Entertainment ¿ Motor Sports owns, produces and promotes specialized motor sports events primarily staged in stadiums and arenas. The company stages over 600 events per year and produces over 250 hours of television programming, featuring such premier properties such as THQ World Supercross GP/THQ AMA Supercross Series; USHRA Monster Jam Presented by Ford Trucks & Advance Auto Parts; Hooter¿s IHRA Drag Racing Series & IFMA Freestyle Motocross. Clear Channel Entertainment-Motor Sports, a division of Clear Channel Entertainment, is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the out-of-home, advertising industry.