Lake Forest, CA. (October 16, 2006) – etnies Girl is thrilled to announce the release of its first team video, “12-PACK, featuring 12 of the best skaters, surfers, snowboarders, motocross and BMX riders in the world. Showcasing the raw talent, companionship, strength and fun personalities of the etnies Girl team, “12-PACK will have its exclusive webcast premiere at 4 p.m. across the globe on Friday, Oct. 20, 2006, at www.etniesgirl.com/12-pack. The DVD will also be available starting Nov. 10 as a gift with purchase at select retail locations while supplies last.
“This video is the first ever five-sport female focused DVD, says Julie Shumaker, etnies Girl brand marketing manager. “With so few DVDs available featuring exceptional female talent, ’12-PACK’ gives a rare behind-the-scenes look into the etnies Girl team doing what they love best and ruling their own scene.
Produced by etnies Girl, with much of the filming done by Lisa Whitaker of Villa Villa Cola, the project features some of the most talented action sports athletes ever assembled, including: Lauren Perkins, Evelien Bouilliart, Elissa Steamer, Leanne Pelosi, Alexis Waite, Mary Osborne, Serena Brooke, Nina Buitrago, Stacey Mulligan, Tarah Gieger, Sarah Whitmore and Louisa Menke.
All of the action and behind-the-scenes footage is set to an irreverent soundtrack featuring up-and-coming indie bands The Rakes, Vox Vermillion, Von Iva, Presets, The Gossip, The Kohl Heart, Scanners and etnies Girl’s New Music Search contest winner, The Most Holy Trinity.
For more information or a chance to win your own copy of “12-PACK, please visit www.etniesgirl.com.
About etnies Girl
etnies Girl is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies Girl is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006 “etnies Girls Get on Board, an all-girls series of instructional clinics, was launched across the globe. For more information, visit www.etniesgirl.com.