Lake Forest, CA. (October 02, 2006) – etnies Girl is proud to announce its continued support of breast cancer charities Boarding for Breast Cancer (B4BC) and the Keep A Breast Foundation during October, National Breast Cancer Awareness Month.
“The statistic that one in eight women will develop breast cancer in her lifetime hits pretty close to home, said Julie Shumaker, etnies Girl brand marketing manager. “Most of us already know someone who has been affected by the disease, and those of us who don’t likely will eventually. We’re dedicated to supporting B4BC and Keep A Breast, two organizations that are so critical in helping to educate young women on the importance of breast cancer awareness and the value of an active and healthy lifestyle.
For the past year, etnies Girl has been collecting one dollar from each shoe sold through the etnies Girl Online Store at www.etniesgirl.com, and at the end of this month will present the final amount of over $3,000 to B4BC. In addition, etnies Girl designed a special limited edition T-shirt for B4BC that will be sold exclusively through CCS Girls Online at www.ccs.com/b4bc during October with 100 percent of proceeds going straight to B4BC to help fund breast cancer awareness and educational programs.
etnies Girl is also a strong supporter of the Keep A Breast Foundation. The brand recently participated in the “Bridge Mural project at the Action Sports Retailer trade show in San Diego, which ultimately raised $18,000 to be split between Keep A Breast and Surf Aid International. Additionally, etnies Girl was one of several brands that collaborated with an artist to design a T-shirt that was sold exclusively at ASR with a portion of proceeds going toward the social mission organizations.
Throughout the month of October, etnies Girl is supporting “Keep A Breast Kings & Queens, a special exhibition taking place in San Francisco. The show fuses skateboarding’s past and present, uniting the most influential men and women in the industry to raise awareness for breast cancer. Breast casts of musicians Pink and Joan Jett, etnies Girl athlete Elissa Steamer and more have been decorated for the exhibition by leading athletes and artists such as Mark Gonzales, Robert Williams, Ed Templeton and Wes Humston. Curated and documented by skate photographer Désirée Astorga, the casts will be showcased alongside Astorga’s photographs depicting the casting process from strips of plaster to artistic creation. “Keep A Breast Kings & Queens officially opens on Oct. 7 at the Receiver Gallery in the Mission District, San Francisco. The show will be open to the public through Oct. 29. All casts will be auctioned online at www.keep-a-breast.org.
Boarding for Breast Cancer is a nonprofit, youth-focused education, awareness and fundraising foundation. Its mission is to increase awareness about breast cancer, the importance of early detection and the value of a healthy lifestyle. Visit www.b4bc.org for more information.
The Keep A Breast Foundation is a nonprofit breast cancer awareness organization that creates one-of-a-kind plaster casts of the female torso, which are customized by fine artists and auctioned to raise funds for breast cancer research, treatment and support programs. Combining sculpture, philanthropy and symbolic artistry, Keep A Breast’s goal is to bring a fresh perspective to this important cause in a way that is relevant and inspiring to today’s youth. Visit www.keep-a-breast.org for more information.
About etnies Girl
etnies Girl is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies Girl is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006 “etnies Girls Get on Board, an all-girls series of instructional clinics, was launched across the globe. For more information, visit www.etniesgirl.com.