Factory Effex Partners With Team RTT Honda And Madison Distribution

Valencia, CA – Factory Effex is pleased to announce it has signed on as the official graphic and seat cover supplier for the newly formed RTT Honda GP MX Team.

Heading up the team is on of the UK¿s best known riders, Carl Nunn and the up-and-coming Jason Dougan.  Both of those riders will contend both the British Motocross Championships, as well as the FIM World Grand Prix series.  In addition, Jeff Perrett and Luke Kennett will be racing the British Motocross Championships.  The team will race Honda CRF250¿s in both the UK and GP Championships.

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The unique aspect of the team is the involvement of Madison Cycles, the UK Distributor of Factory Effex products.  Although they have just recently entered the powersports market, they have a long and successful history of distribution in the UK.  They understand the importance and value in marketing directly through race teams, and along with Factory Effex have brought other products they distribute on as team sponsors.

“I was excited to work with this new team in the paddock as we had a blank sheet to start from with the Honda CRF250’s,¿ said Adrian Phillips, General Manger at Madison.  ¿It was great to be able to work with Factory Effex and the Animal design team (UK Clothing Company) and deliver the concept to RTT. With Madison being the new trade supplier for Factory Effex in the UK this was a great opportunity for the Factory Effex and Madison Powersports to be highly visible at the UK MX championships and on the World MXGP scene throughout 2004”

“Factory Effex is very excited about the new relationship with RTT Racing,” said Chris Williams, Race Support Manager.  “Having met and ridden with them here in California, we could immediately tell that the commitment level of this team was top shelf.  They are taking a unique approach to running the team, and some of the things they plan on doing go above par for what a sponsor expects.  In addition, this team is going to help strengthen the relationship between Factory Effex and Madison Cycles, our UK Distributor.  They are already doing an amazing job in a short amount of time, and with ventures like this we expect Madison to do nothing but grow.”

Factory Effex replica kits will be available for the Honda CRF250 exclusively through Madison Cycles.  For more information on the RTT Team, Madison or Animal clothing please visit the following websites:  www.RTT-Racing.com; www.Madison-Cycles.com; www.Animal.co.uk.

Factory Effex is a Valencia, CA based company specializing in graphics, seat covers and decals for motocross bikes.  For a complete list of Factory Effex’s products please visit our website at www.factoryeffex.com.  For sponsorship and media information contact Chris Williams, Race Support and Media Relations Coordinator at 661-255-5611, or via e-mail at cwilliams@factoryeffex.com.