Carlsbad, CA – FMF International is proud to announce the hiring of Bob Ketchum to take over as the President of the rapidly growing apparel brand.
Ketchum, who was most recently the Director of Motorsports for the heralded SPY Optic brand and held the position of Brand Manager for THOR MX prior to that, brings a wealth of industry knowledge and experience as well as a fresh outlook on where FMF International can and will be going in the future.
“I am really excited for this new challenge, the FMF Racing brand is so strong in our industry and with FMF International we can use the strength and recognition of that brand to cross over into the fashion and action sports industries as well. It is the natural progression for a brand this strong said Ketchum. ” I am really honored that the Emler’s and Mark Simo would give me the opportunity to come over and run this company, it really means a lot to me coming in to take over for the late Marty Moates, I know how much he meant to the Emler’s and the Simo’s.
Bob will still be completing some projects for SPY Optic over the course of the next few months, but will be focusing the bulk of his efforts on his new position at FMF International.
“The FMF clothing brand was a vision of Marty Moates and he turned it into reality. Marty held such a big place in our hearts, so we wanted to wait for the right person that had the same passion as Marty. Bob has a great name in the MX community and knows how to grow a brand. We know that Bob will put his heart into this company like Marty has before him. Welcome aboard Bob announced Big D, and LIL D Emler.
FMF International is a motorsports driven apparel brand focusing on the youth oriented markets. You can check us out on the web at www.fmfapparel.com. The FMF International Brand is available at fine retailers like No Fear, Zumiez, Tilly’s, Pac Sun, Cycle Gear, Motosport Outlet as well as our growing list of loyal motorsports retailers worldwide.