Fox Launches Fashion Eyewear Line Featuring Oakley Technology

Irvine, CA (9/2/2004) ¿ Fox, a leading clothing and equipment manufacturer in action sports, announces it has signed an exclusive four-year eyewear licensing agreement with Oakley for sunglasses, goggles and prescription eyewear. 

¿Oakley is hands down the most technically innovative brand in the eyewear industry,¿ says Fox Creative Officer Pete Fox. ¿We¿re excited to have the opportunity to design fashion eyewear and performance goggles that feature Oakley technology because we know they¿ll be the best on the market.¿

Fox Eyewear will make its global debut spring 2005 and feature two to four sophisticated fashion sunglass styles that incorporate Oakley¿s patented performance technology and premium craftsmanship. The line will expand with the introduction in late 2006 of a motocross goggle, and a snowboard goggle.

¿Fox is the most recognized and best-selling brand of motocross apparel in the world,¿ comments Oakley Chief Executive Officer Jim Jannard. ¿Additionally, Fox has deep roots in action sports and is highly respected by the fashion-conscious youth-lifestyle market. Our new collaborative partnership will allow us to combine our experience and design capabilities to develop sunglasses and goggles bearing the Fox logo for this key target demographic. This license will also allow us to leverage our manufacturing and distribution infrastructure around the world.¿   

All Fox Eyewear will be designed in a collaborative effort between Fox and Oakley and feature Oakley¿s proprietary, impact-resistant lenses. Technical highlights include Oakley¿s patented XYZ Optics® that promotes visual clarity at all angles of view, injection-molding that cuts visual haze and optical distortion, as well as Plutonite lens material that blocks 100% of all UV and harmful blue light.           

Fox eyewear will be sold globally through motocross, surf, skate and snow retail channels. Fox Eyewear retail price points are expected to range from $90 to $120.    

About Fox Racing Inc. ¿ Based in Morgan Hill, CA, Fox has been a global leader in performance action sports apparel since 1974. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation making Fox the # 1 apparel brand in the motocross industry around the world. The company that helped put motocross on the map also designs, produces and distributes clothing, accessories and related products to over 50 countries to meet the growing demands of the action sports lifestyle.

About Oakley, Inc. – a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 100 countries. Trailing-12-month revenues through June 30, 2004 totaled $545.7 million and generated net income of $36.9 million. Oakley, Inc. press releases, SEC filings and the company’s Annual Report are available at no charge through the company’s Web site at