Irvine, CA (May 7, 2007) — Fox Racing and New Era Cap Company got together to host a VIP event at the Maxxis MiniMoto Supercross racetrack at the Orleans Arena in Las Vegas, NV on May 3, 2007.
Fox Racing and New Era Cap; two premium companies that have set the precedence in their respective markets recently launched a working relationship that serves as New Era’s entrance into the motocross market with the industry’s strongest asset. The launch party demonstrated New Era’s commitment to both Fox Racing and the motocross industry, while creating a solid foundation that symbolizes the good things that lie ahead.
Kawasaki provided 20 identically prepped KLX110’s for partygoers to ride on the MiniMoto track. Some of the attendees included athletes from Fox’s Surf, FMX, BMX, and Wakeboard teams. Carey Hart, TJ Lavin, Eric Geiselman, Adam Jones, Mike Mason, and more of the team were on hand to ride the mini’s and have fun out on the track before race day with the rest of the Fox team.
As guests were greeted with red carpet treatment, the Fox and New Era crew showcased the latest headwear while serving up perfect track conditions just steps away. From catered appetizers, premium open bar and great music to the custom designed VIP-only black and gold 59FIFTY’s, guests experienced the best from two premiere brands.
A highlight of the event was the preview of the James Stewart “Capture The Flag collection by New Era that launches later this year. The limited edition collection designed by James Stewart and developed by New Era, celebrates iconic figures in sports music and fashion while sending proceeds to charity. The newly crowned AMA SX Champion and World GP Champion was also on hand to enjoy the festivities and talk about the new partnership as well as watch friends and family battle for bragging rights as they raced the night away on the Maxxis MiniMoto track before the MiniMoto Finals (open to the public) Friday night.
About Fox Head, Inc.
Fox Racing has been a global leader in performance action sports apparel since 1974. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation, making Fox the # 1 apparel brand in the motocross industry around the world. The company that helped put motocross on the map has also expanded into Surfing, BMX, Wakeboarding and youth culture. Fox team riders make up an elite, championship winning team. Fox designs, produces and distributes clothing and accessories to over 50 countries to meet the growing demands of the action sports lifestyle. Roll over to www.foxracing.com for more on Fox.
About New Era Cap
Since 1920, New Era Cap, located in Buffalo, New York, has been the world’s premier headwear brand with products that transcend time, culture, sport and fashion. Producing more than 30 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company employs people in New York, Alabama and at its operations in Canada, Europe and Japan. New Era is a ‘Category A’ affiliate of the Fair Labor Association.