NEWPORT BEACH, Calif., (May 31, 2007) ¿ Freestyle, the leading action sports watch manufacturer, announced today a broad initiative to restructure its business bringing all sales, sales support, marketing and graphic design in-house to its Newport Beach headquarters. The company also expands its print and online advertising efforts, and secures new athlete and event sponsorships.
“Bringing marketing back in house is huge, it allows us to have complete control over the Freestyle brand image, greatly increasing our creativity and efficiency in executing out marketing initiatives, said Chad LaBass, Marketing Director. “We believe these changes will also allow Freestyle to better control our market position by providing dedicated sales support from our home base, added Will Cox, General Manager of Sales and Marketing. “With a dedicated sales support team in Orange County focused on Freestyle, we are confident dealer relationships will grow and strengthen.
For Freestyle sales support, please contact Mary Klepper or Thomas Ellingson at (800) 776-6449 or via email at email@example.com or firstname.lastname@example.org.
In Athlete news, the company is proud to announce the development of its third signature watch with pro surfer Shane Dorian, who recently inked a fresh multi-year contract. Fellow team member, Cory Lopez’s signature watch, The Lopex World Class, is launching the White Edition in early summer ’07. Furthermore, Freestyle has inked deals with pros Nathan Carroll, Alek Parker, Che Stang, Adam Virs, Sean Hayes, Matt Myers, Nic Lamb and 2006 Women’s ASP World Longboard Champion Schuyler McFerran. “Going forward we are excited to have the opportunity to work much closer with the team; we’ve hired a staff photographer and built a photo studio in our office so we can shoot lifestyle shots at a moments notice when the athletes are in town, says LaBass. “This flexibility and control will be evident in the look of our new ad campaign launching in July. Freestyle is also continuing to support the next wave of surfing talent by renewing its Official Timer sponsorship of the National Scholastic Surfing Association (NSSA) as well as securing athlete support from some of the NSSA’s most talented surfers including Andrew Doheny, Nat Young, Mike McCabe and Sage Erickson. Further out in ’07, Freestyle plans to implement a similar youth-inspired approach to building new wake, skate, and snow athlete programs to help stimulate brand awareness between the coasts.
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all styles are water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, and 2006 ASP World Women’s Longboard Champion Schuyler Mcferran. For more information, visit www.freestyleusa.com.