Get the Dirt on the All-New TMX Web Site

Torrance, Calif. — (February 21, 2007) — The all-new TMX (Toyota Motocross) Athlete Program Web site, RideTMX.com, is now live, giving young hopefuls the opportunity to sign-up for a chance at a professional motocross sponsorship, while giving fans and enthusiasts the chance to connect with the moto world.

The fully-interactive site offers exclusive content that can’t be found elsewhere, making it the ultimate amateur and fan MX destination online. From access to their favorite riders to exclusive training tips from Robb Beams (MotoEndurance.net), the site gives enthusiasts all the inside dirt. Members can catch up on the latest TMX happenings, as well as contribute to the site via forums; adding their thoughts on everything from local tracks and riding experiences to reviews of new products and gear. In addition, regular features on TMX partners, trainers and teams will be included in the “news section.

“The all-new RideTMX.com site offers something for everyone — from signing up for the 2008 pro ride to insider information and tips from the pros, the new site has it all, said Jim Baudino of Toyota.

Fans and riders alike interested in the TMX Athlete Program are invited to sign up and learn more. There are benefits to joining the TMX Program for everyone. Amateur racers have the opportunity to go pro with TMX in 2008, while racing enthusiasts and recreational riders that sign up receive a TMX sticker kit, exposure via random Rider Profiles on the TMX Web site and MotoEndurance.net program development fee waived.

For more information on Toyota’s involvement in Supercross, Motocross and Arenacross visit www.RideTMX.com.

ABOUT TOYOTA
Toyota established operations in the United States in 1957 and currently operates ten manufacturing plants including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than 2 million vehicles a year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.