Hamblin and ALLOY MX Announce a Multi-Year Partnership

Suzuki¿s Sean Hamblin to endorse Alloy gear and sportswear for the next two seasons

PITTSBURGH (November 21, 2003) ¿ Factory Suzuki 250cc racer, Sean Hamblin, is pleased to announce that he will partner with ALLOY MX for the 2004 and 2005 seasons.

¿I am really excited about working with Alloy for the next two years, and I hope my relationship with them grows into something even longer term,¿ said an enthusiastic Hamblin from his Murrieta, California home. ¿From day one, I¿ve been impressed with everything about Alloy ¿ from the quality and design of the gear to the people who run the company. Neil Calvesbert and Ben Masek have a strong passion for motocross and a unique vision for how Alloy can contribute to the sport. I¿m really happy to be a part of what they¿re doing.¿

In addition to endorsing Alloy¿s riding gear, Hamblin will also endorse their growing line of motocross-inspired sportswear.

According to Ben Masek, President of Alloy MX Inc, Alloy chose Sean to represent its brand because of his charisma and uniqueness. ¿Sean has a dynamic presence, and Alloy is a dynamic brand. He¿s a fan favorite and exactly the type of athlete we wanted to promote our riding gear and sportswear. We¿re happy to be working with Sean and we hope this is the beginning of a long, productive relationship,¿ said Masek.

Neil Calvesbert added ¿Sean is an individual with a strong character, he shares the same passion that we do for Motocross and he compliments what we have already done. Now it is time to take it up a level and I know we will achieve great things together while having fun along the way¿.

Hamblin¿s other 2004 sponsors include Suzuki, Shoei, Alpinestars, Spy and DC Shoes.

For more information on Alloy, visit their website at www.alloymx.com.

Traction Enterprises is a sports marketing agency specializing in the needs of motorsport athletes and companies involved in motorsports. For more information, on Sean Hamblin, contact Denise Conroy-Galley at 724-779-9381/412-980-2336 or at traction@zoominternet.net.