New Series to Feature Interactive Jukebox Where Viewers Vote via Text Message to See Indie Music Videos and Action Sports Clips
EL SEGUNDO, Calif., April 3, 2007 — DIRECTV, the nation’s leading satellite television provider, places the viewer in control with havoc on The 101, a new interactive video jukebox airing exclusively on DIRECTV’s original entertainment channel The 101"¢.
Debuting April 4, havoc on The 101 will feature an array of music videos from today’s hottest indie bands, as well as cutting-edge action sports clips. An interactive component of the program will put the audience in control of each show’s sequence by allowing them to text in votes, from their personal cell phones, affecting the video line up in real time. Viewers will also be able to ‘chat’ with each other by texting in messages that will appear on the left side of the screen while the videos play. Text message voting and chatting will be available on mobile providers such as Cingular, Verizon Wireless, T-Mobile and Sprint.
The series, an extension of havoc Television’s multi-platform service dedicated to alternative music and action sports, will broadcast 28 hours of fresh interactive content each week, divided into daily four hour programming blocks. Viewers can access the video line-ups on www.havoctv.com/101.
“DIRECTV loves music and The 101 already has one of the largest lineups of live music programming in the US. So it’s no surprise that we are now adding to that leadership position by partnering with havoc TV, said Eric Shanks, DIRECTV’s executive vice president of Entertainment. “Now music fans have the power to decide what they want to watch, when they want to watch it. With this addition to the lineup, The 101 will now have one of the largest selections of interactive music programming in the country as well.
havoc on The 101 is the latest original program featuring viewer-centric content to hit DIRECTV’s The 101 lineup, joining fan favorites like The Fizz"¢, Championship Gaming Invitational"¢ and Project MyWorld"¢. Dedicated to today’s hip alternative lifestyle, havoc on The 101 will showcase the punk, metal, indie, hip hop, electronic and reggae music videos often overlooked by mainstream music networks. The show will also mark The 101’s foray into sports programming with the best surf, skate, snow, motorcross and BMX videos out there, all voted on by viewers at home.
Airing several hours each day, havoc on The 101 programming is comprised of four one-hour shows, each based on a different music genre. havoc Alternative presents the best alternative music videos dating back to the 70s; havoc Vinyl features underground hip hop, electronic, and reggae music videos; havoc Mixed Tape is a grab-bag of the best music videos from all of Havoc’s genres; and havoc Sports with selections of havoc’s extensive library of the best skateboarding, surfing, and snowboarding videos.
“We’re thrilled to join forces with The 101 to bring havoc TV’s distinctive, indie music and action sports programming to DIRECTV, in a way that allows viewers to control and shape their viewing experience, added David deKadt, co-founder & President of havoc TV. “Many young people, and people who are young at heart have a real passion for this type of content, and havoc is dedicated to serving their passion for authenticity and community in innovative ways.
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DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywheere including NFL SUNDAY TICKET"¢, and MLB EXTRA INNINGS"¢. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan"¢, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.
Havoc is the world’s leading multi-platform digital network focused on indie music and action sports. Carried in 42 million US TV homes, havoc performs in the top 7% of all 316 US VOD channels, with that measurement including pay movies, subscription channels (HBO, Showtime etc) and fee VOD channels (MTV, Fuse, E, Discovery, NBA, etc). havoc is also carried on mobile phone networks, and is launching an interactive program aired on DIRECTV channel 101, allowing people to send text messages to the TV screen and control what video plays via SMS voting on their cell phones. havoc launched a social networking site dedicated to its genres in March 2007.