AURORA, Ill., (January 4, 2007) — Live Nation today announced that Hertz Equipment Rental has signed on as the “official equipment rental company of record for the 2006-’07 Toyota AMA Arenacross Series season.
Hertz Equipment Rental, one of the nation’s leading providers of all types of rental construction equipment — ranging from hand-held tools to earth movers, boasts nearly 300 locations in the United States and Canada and offers a variety of rental and purchase programs.
“It’s a highly beneficial fit for both parties regarding Hertz Equipment Rental joining the Toyota AMA Arenacross Series, Lenny Fuller said of Live Nation. “Construction equipment is synonymous with the Toyota AMA Arenacross Series. From the time the first load of dirt hits the floor to when the last dump truck is filled, much of the success of Toyota AMA Arenacross Series relies on heavy equipment. That being said, Live Nation looks forward to growing a long-term relationship with our new partners at Hertz Equipment Rental.
With loaders, mid-size dozers and skid loaders — along with dump trucks — being utilized on an almost 24/7 basis leading up to the weekend’s events as well as during the events for track grooming purposes, reliable heavy construction equipment is paramount to the success of any Toyota AMA Arenacross event.
“Hertz Rental Equipment will be working closely with Live Nation and the Toyota AMA Arenacross Series to provide quality construction equipment from coast to coast, said Michael Tracy, Senior Director, Marketing and e-Business for Hertz Equipment Rental. “The Toyota AMA Arenacross Series is a tremendous platform for us to showcase our top quality rental products. From dozers to dump trucks Hertz has the equipment to support Rigg Hipps and his team as they finish out the 2006-’07 series and crown a champion in Nashville (Tenn.).
For more information on Hertz Equipment Rental, link to: www.hertzequip.com
Action gets back underway on the Toyota AMA Arenacross Series next weekend (Jan. 5-7) at Charlotte’s Bobcats Arena and Grand Rapids’ (Mich.) Van Andel Arena.
About Hertz Equipment Rental
With more than 265 locations in the U.S. and Canada, and an additional 95 locations in France and Spain, Hertz Equipment Rental has a diverse equipment inventory and offers daily, weekly, monthly and long-term rentals of tools and supplies, as well as new and used equipment for sale. For more information about Hertz Equipment Rental, visit the company on the web at www.hertzequip.com or for the nearest location, call Hertz Equipment Rental toll-free at 1-888-777-2700. Hertz Equipment Rental Corporation is a wholly owned subsidiary of The Hertz Corporation.
About Toyota AMA Arenacross Series
In its 23rd year, the Toyota AMA Arenacross Series, owned by Live Nation, is the premier indoor motocross series in the U.S. playing to sold-out arenas nationwide. Information on the Toyota AMA Arenacross Series events may be found at www.arenacross.com. Live Nation is the world’s leading live entertainment company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events. We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence. Live Nation creates superior experiences for artists and fans, regularly producing tourrs for the biggest superstars in the business, including The Rolling Stones, Madonna, U2 and Coldplay. Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Blues-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Apollo Theatre and Wembley Arena. Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV. For more information regarding concerts near you, Live Nation and its businesses, please visit our website at www.livenation.com.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com. Accredited media outlets can also access AMA Pro Racing’s online Press Room at www.amaproracing.com/pressroom.
High Profile Public Relations, LLC is a multi-faceted communications agency specializing in strategic media relations — both industry and mainstream — for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at (734) 369-2170 and firstname.lastname@example.org. For more information, please visit www.highprofilepr.com.