Holigan Racing Powers Up in 2005 with PowerBar

ANAHEIM, Calif. (January 6, 2005) ¿ Holigan Racing today announced that PowerBar, the creator and leader of the energy bar category, will be the official nutritional fuel of Team Samsung Wireless during the 2005 AMA Supercross Series and the 2005 AMA Motocross Nationals.  Through the partnership, PowerBar will supply Team Samsung Wireless riders with essential sports nutrition tools for training and competition, including PowerBar energy bars, sports drinks and energy gels.  

¿Motocross is one of the most physically-demanding sports in the world,¿ states Michael Holigan, owner of Team Samsung Wireless.  ¿It is great to have a partner that understands the demands of the sport and that is creating products to help improve the performance level of each of our team members.  We are very fortunate to be working with PowerBar this season.¿

PowerBar sports nutrition products have been the go-to energy source for thousands of world-class endurance and action sport athletes since the company¿s inception in the early 1980¿s.  ¿Given our heritage with elite competitors, we understand that nutrition and hydration are key contributors to athletic performance — especially within the rigorous training and competition circuit for supercross and motocross riders,¿ said PowerBar Sports Marketing Manager Chad Comstock.  ¿We¿re thrilled to officially team up with Holigan Racing and to help fuel the Team Samsung Wireless roster to optimum performance this season.¿

PowerBar will support the Holigan Racing program with the following sports nutrition products:

  • PowerBar® Beverage System ¿ Two new powdered sports drink mixes, PowerBar Endurance and PowerBar Recovery, designed to deliver hydration, energy and recovery for optimal performance.  Developed in conjunction with Chris Carmichael, coach to Lance Armstrong, and formulated with only the essential ingredients athletes need.  The Beverage System has been road-tested to dissolve easily and be palatable during rigorous activity. 
  • PowerBar® Performance  The Original Energy Bar¿, a high-performance, highly nutritious bar formulated to deliver long-lasting energy. Designed by athletes for athletes, Performance bars contain a unique, easily digestible blend of ingredients engineered specifically for the nutritional demands of competitive athletes. 
  • PowerBar® PowerGel®  — A concentrated carbohydrate gel that delivers a burst of fast fuel during intense athletic activity.  Each 41-gram packet contains 28 grams of fast-digesting concentrated carbohydrates, the body¿s most efficient source of energy, and electrolytes to assist with fluid regulation. 

Team Samsung Wireless competes in the AMA Supercross Series in both the 125 East Series and the 125 West Series, as well as in the AMA Nationals.  The team is the focus of an unscripted national television series titled, The Reality of Speed.  Team Samsung Wireless is owned by Holigan Racing and is based in Dallas Texas.

About PowerBar

PowerBar Inc. is the creator and leader of the energy bar market. PowerBar proudly fuels world-class athletes, sponsors premier events and is the Official Nutritional Energy Bar Supplier to the U.S. Olympic Team. Headquartered in Berkeley, Calif., the company’s product line includes PowerBar® Performance energy bars, PowerBar Harvest® energy bars, PowerBar® ProteinPlus¿ protein bars, PowerBar® Pria® nutritional snack bars, PowerBar® Energy Bites¿, PowerBar® PowerGel® energy gels, the PowerBar® Beverage System, and PowerBar® ProteinPlus¿ Carb Select¿ and PowerBar® Pria® Carb Select¿ bars. For more information visit powerbar.comm.