Lucas Oil Products sign on as main sponsor for first five episodes to air three times weekly over ten weeks.
ONTARIO, CALIF. (Nov 4, 2005) – On Tuesday, November 29th in primetime, the motocross world will start to see the history of the sport brought to television in the first national TV series devoted to the history of motocross and the personalities that made it the sport it is today. Brought together with the support of Lucas Oil Products of Corona, CA.
Airing on Speed for three times a week for ten weeks, The Motocross Files (MXF) is the first weekly documentary series about the history of motocross’ pioneers and is a must-see for motocross and supercross fans young and old. Each episode is a biographical look at a motocross hero of the past, examining career highlights in an insightful and dramatic fashion. Episode #1 features America’s first MX World Champion, “Bad” Brad Lackey and is followed by Marty Smith, Roger DeCoster, Rick Johnson, and Bob Hannah. These episodes will re-air until January 31st. A complete schedule and short demo can be found at www.motocrossfiles.com.
“We felt this TV project was very interesting to consumers for all Lucas Oil products and provided a TV niche that has not been explored in the sport,” commented Tom Bogner, Marketing Manager for Lucas Oil. “Generations of MX enthusiasts will watch this show together and that’s good for business.” Bogner added.
“A lot of people believed and contributed something to get this project off the ground. It will be nice to air it finally.” Said Todd Huffman, MXF’s creator and Producer. “We are optimistic that the public responds to keep this important TV series going.”
MXF is produced by Pipeline Digital Media, LLC and principals Don Hoffman and Todd Huffman who have produced TV series, specials, and commercials for Fox Sports Net, Outdoor Life Network, SPEED Channel, ESPN, and Fuel networks. Most recently their work has been seen as part of ESPN2’s coverage of the 2005 Supercross Series.