Los Angeles, CA (12/6/04) — Utopia® Optics International, Inc. is pleased to announce the addition of Jason McCormick to its team as Director of Sports Marketing.
McCormick, a 35-year old action sports enthusiast, was most recently Director of Motorsports for Spy Optic. For the last 8 years, Jason worked for Spy Optic, No Fear, and Kawasaki Mountain Bikes. Prior to working for Spy and No Fear, Jason raced downhill mountain bikes and motocross on the professional circuits.
At Spy, McCormick maintained the athlete relations with riders like Jeremy McGrath, Kevin Windham, Travis Pastrana, Damon Bradshaw, and Sean Hamblin. He established one of the best amateur motocross teams in the industry with Loretta Lynn Champions Matt Boni, Jason Lawerence, Bryan Johnson, Shawn Rife, Josh Grant, and Nick Evennou among many others.
Robert Haag, Utopia’s® President stated, ” We are very excited that someone of McCormick’s high caliber chose Utopia® over all our competitors. It further confirms that we are attracting the best in the business. His extensive background in sports marketing and his respect in the industry are really going to propel Utopia® to the next level. We are certain that he will help develop our action sports marketing program into one of the best in the industry.
Utopia® Optics International, Inc. is an action sport company that designs and markets original eyewear and apparel serving the motocross, surf, snow, FMX, skate, BMX, mountain bike, and superbike sports. For more information, visit www.utopiaoptics.com.