LOS ANGELES, CA (March 2007) — Pro-Motion Motorsports, producer of the popular Maxxis MiniMotoSX and Maxxis EnduroCross events, announced today the appointment of Lance Bryson as its new Director of Sales and Marketing. Mr. Bryson, who recently served as Director of Sales for the Mike Kidd Entertainment Group, is no stranger to the motorsports/powersports market, with over 30 years of industry experience. Prior to working with MKEG, Lance served as National Sales Manager for Clear Channel Entertainment, working in sales and for the AMA Arenacross, Supercross, Freestyle and Monster Truck series.
“We are extremely excited to have Lance join the Pro-Motion Motorsports team,” said Eric Peronnard, Vice President of Pro-Motion Motorsports. “His background in the industry is extensive, as is his knowledge of motorcycle racing and marketing. Lance will be a great complement to our existing team.”
Lance’s first order of business will be the expansion of sponsorship opportunities for future motorsports events. “I can’t wait to get started, explained Bryson. “I’ve had great relationships with Eric back from our Clear Channel days and Tim Clark through his work for the Kawasaki Motors Corp. Our strong, existing professional partnerships make it much easier for me to start developing programs right out of the gate. When you look at the success of Pro-Motion’s existing events, plus their full plate of new initiatives, it’s not only exciting, but encouraging for a future filled with endless possibilities.”
About Pro-Motion Motorsports
Encompassing the popular MiniMotoSX and EnduroCross events, the Pro-Motion Motorsports brands reach millions of motorcycle enthusiasts with live events, DVD packages, web sites, and television and magazine coverage. To find out more about either event visit www.minimotosx.com or www.endurocrossusa.com.