Monday Kickstart – November 7, 2011

Last Thursday Troy Lee Designs held an open house at their second boutique store in Laguna Beach, California. There were quite a few big name riders and stars there, but check out the photos below for a more in-depth look at the event.

The first location of a TLD store opened at The Lab in Costa Mesa last year. This location marks the second opening of a TLD store, but this one also serves as a design studio in the basement.
The store opening was packed with people. And as you can see in this picture, there is tons of memorabilia to gawk at while you're shopping.


These very cool open face helmets are available at both store locations.
Troy Lee was on hand to celebrate the store opening. Here he is with Miss Day In The Dirt 2011, Krysten. You can check her out in the recent video from the DITD poster shoot and at the up-coming event.