Monster Energy MX Crossover Series Opener Kicks Off Outdoor National Festivities at Hangtown

CORONA, Calif., (May 14, 2007) — Monster Energy, known throughout the action sports community for its involvement with all forms of adrenaline pumping sports at all levels, is bringing together an entire MX starting gate of some of the world’s foremost action sport athletes who all share a common passion — the sport of motocross.

This year Monster Energy, along with several other motocross industry (Dunlop, Throttle Jockey & Spy) and action sports industry sponsors (Sessions & Graphics Lab), in cooperation with the Dirt Diggers North Motorcycle Club, will host the sixth annual Monster Energy MX Crossover Series @ Hangtown, featuring the Java Monster Media Throw Down!

“NorCal and the Truckee/Tahoe area is a hotbed for action sports talent, particularly pro snowboarders and skiers, and quite a few of these guys also own dirt bikes, said John Lee, Action Sports Marketing Director for Monster Beverage Company. “So with the help of the Dirt Diggers we’re putting on a special race on Friday for these guys, along with other core action sports athletes from all over the west coast that ride motocross. Should be a real good time for both the athletes and fans in attendance.

Heading up the list of “crossover racers will be Truckee’s own Aaron “AV Vincent. A former member of the legendary H-Street skateboard team, AV made the transition to pro snowboarding back in the day and at one time had a hot-selling signature Sims pro model snowboard. Also lining up in the full gate will be a wide array of talent from the action sports community including last year’s Hangtown crossover podium of snowboarder Ian Price (1st), BMXer Aaron Cooke (2nd) and skier Gunnar Newquist (3rd).

“We always enjoy having these guys out to help kick off the opening round of the AMA Toyota Motocross Championship, said John Konkle of the Dirt Diggers. “The Monster Energy MX Crossover Series athletes do a great job as ambassadors to the sport of motocross, always portraying our sport in a positive light wherever they may be – on a mountain, BMX track, surf line up, skateboard halfpipe — you name it. Hangtown and the Dirt Diggers look forward to showcasing these high-level athletes on our track next Friday.

The list of invited athletes for the May 18th Monster Energy MX Crossover Series opener at Hangtown include:

1.) Salman Agah
Skateboarder

2.) Aaron “AV Vincent
Snowboarder

3.) Trace Schroeder
Tele Skier

4.) Aaron Cooke
BMX

5.) Gunnar Newquist
Skier

6.) Matt Goodwill
Snowboarder

7.) Paul Thacker
Snowmobiler

8.) Jon Dadak
Skier

9.) Jay Grube
Kayaker

10.) Dwayne Taylor
BMX

11.) Erroll Kerr
Skier

12.) K.C. Deane
Skier

13.) Ryan McDonald
Snowboarder

14.) Cooper Hall
Skier

15.) Noah Salasnek
Snowboarder

16.) Mike Tichy
Skier

17.) Jim Moran
Snowboarder

18.) Igor Reoutt
Wakeboarder

19.) Stanley Hayer
Skier

20.) Chris Roach
Snowboarder

21.) Monty Roach
Snowboarder

22.) Brian Noe
Surfer

23.) Keith Hutchins
Snowmobiler

22.) Jim Rippey
Snowboarder

25.) Ryan Capes
FMX

26.) Trevor Riccoli
Skier

27.) Buster Akrey
Musician

28.) Steve Caballero
Skateboarder

29.) Jordan Burns
Musician

30.) Joey Garcia
BMX

31.) Daron Rahlves
Skier

32.) Jimmy Garcia
BMX

33.) Sam Hill
MTB

34.) Ian Price
Snowboarder

35.) Chad Shetler
Skateboarder

36.) Wade Speyer
Skateboarder

In addition to the action sports athletes that will be racing Friday (May 18) at Hangtown,, Monster Energy is also promoting it’s new supercharged premium coffee & cream through the inaugural Java Monster Media Throw Down, featuring many of your favorite editorial staff members from the industry’s top magazines and web sites. The Monster Energy VIP rig located in the pro pits will also host an autograph session with all the participating athletes signing special edition 2007 Monster Energy MX Crossover Series posters — free of charge!

Monster Energy supports the sport. Be it MX, supermoto, off-road, FMX, skate, MTB, off-road, surf, snow, BMX — name it — the athletes are rockin’ Monster Energy more than anything these days. Check out all the types — Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80 and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. All the guys racing the 2007 Monster Energy MX Crossover Series featuring the Java Monster Media Throw Down are diggin’ ’em — so will you. On the ‘Net at www.monsterenergy.com.