Monster Energy’s Hardware Haul From ESPN Summer X Games 13 Is “Best Ever” For Energy Drink Giant

CORONA, Calif., (Aug. 8, 2007) — Monster Energy-backed athletes cleaned up this past week at the 13th annual ESPN Summer X Games, raking in a total of 14 medals — five of which were gold.

“Monster Energy’s overall marketing plan is based strongly on core athlete sponsorship. And to see first hand the kind of return we enjoyed this past weekend at X Games 13 was truly remarkable, said John Lee, Director of Sports Marketing for Monster Energy. “We are ecstatic with the results.

And some of those results were shockingly unplanned, as in the case of Monster Energy skateboarder Jake Brown.

“Suffice to say we’re relieved Jake is up and about, doing the national network TV tour and already talking about returning to competitive skateboarding here in the near future, said Lee. Note: In case you missed it — or turned away in horror — Brown fell from the equivalent of a five-story building onto a wooden deck (and walked away).

Monster Energy also received the lion’s share of the coverage in the motorcycle events, something the energy drink company can trace back to its initial foray into action sports. Monster Energy-backed pro motocross legend Ricky Carmichael had an entire event wrapped around him, the inaugural X Games Moto-X Racing competition. Monster Energy athletes also swept gold in Moto X Freestyle (Adam Jones), Moto X Best Trick (Kyle Loza), BMX Vert (Jamie Bestwick) and SuperMoto (Mark Burkhart).

Monster Medals @ X Games 13

SKB Big Air
Jake Brown
Silver

SKB Big Air
Pierre Luc “PLG Gagnon
Bronze

SKB Street
Greg Lutzka
Silver

SKB Street
Jereme Rogers
Bronze

SKB Vert
Pierre Luc “PLG Gagnon
Silver

Moto X Racing
Ricky Carmichael
Gold

SuperMoto
Mark Burkhart
Gold

FMX Best Trick
Kyle Loza
Gold

FMX Best Trick
Adam Jones
Silver

FMX Freestyle
Adam Jones
Gold

FMX Freestyle
Nate Adams
Silver

BMX Vert
Jamie Bestwick
Gold

BMX Park
Dave Mirra
Bronze

Rally Racing
Ken Block
Silver

In addition, the plight of Monster-backed privateer freestyle motocrosser, Scott Murray, was highly documented as – after driving to LA from Michigan’s Upper Peninsula in an old ambulance – he attempted the second-ever motorcycle double back flip in X Games competition. Murray crashed, but walked away with X Games legend status.

“Again, Monster Energy would like to applaud all of its athletes at X Games, said Lee.

For more information on this week’s X Games 13 — including all the results – link to www.expn.com.

Monster Energy supports the sport. Be it skate, SuperMoto, MX, road racing, off-road, MTB, off-road, surf, snow, BMX — name it — the athletes are rockin’ Monster Energy more than anything these days. Check out all the types — Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80 and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. They dug ’em at the X Games — big time. On the ‘Net at www.monsterenergy.com.