Monster Energy’s Summer X Games Preview

CORONA, Calif., (Aug. 1, 2007) — To the legions of Monster Energy drinkers around the globe, the ESPN Summer X Games is the pinnacle of action sports competition. So accepted is the event into mainstream sports culture that for many people it’s taken the place of the mighty Olympic Games in terms of popularity.

Monster Energy’s core involvement with the premier athletes is highly evident as the iconic M-claw logo will be showcased heavily as the X Games 13 play out over the next several days. Like a Nike Swoosh logo at a high-level basketball camp or Under Armour’s distinct logo around a football combine, Monster’s M-claw is synonymous with the hierarchy of action sports athletes and their fans.

“It’s just cool, said one kid of the Monster Energy logo, leaning on his skateboard and watching the construction of the unbelievable X Games halfpipe. “And you gotta like the way Monster tastes.

So it’s no secret that Monster Energy’s meteoric rise to the upper echelon of energy drinks has its foundation firmly built with these new-age gladiators, right along with the loyal fans who also participate in the now mainstream sports such as skateboarding, surfing, BMX and motocross — all featured prominently on ESPN’s center stage this week.

That said, Monster Energy is proud to introduce it’s medal-bound stable of athletes competing in this week’s X Games, wishing them the best of luck and safe landings here in LA.

Moto X Racing

Taking a page out of Monster Energy-backed Jeremy McGrath’s Invite (JMI) and featuring Monster Energy’s Ricky Carmichael in one of his last motocross races ever, X Games officials are set to unveil “Moto X Racing. A pared-down supercross race for all intents and purposes, Moto X Racing will give X Games fans a chance to see the sport that helped spawn other X Games-popularized sports such as FMX, Step Up and SuperMoto.

Run on a supercross track in the Home Depot Center (just like the JMI) with 4-6 racers per heat (vs. the 20 or so in supercross), Moto X Racing will also feature Monster Energy-backed motostar James Stewart — the 2007 Amp’d Mobile AMA Supercross champion and current AMA Outdoor National points leader — and Stewart’s Monster Energy/Kawasaki teammate, Tim Ferry — winner of last week’s Washougal MX National. Also, Carmichael’s Monster Energy-backed Makita/Suzuki teammate Ivan Tedesco, has been invited to race. (Note: As of this printing Stewart is “questionalbe for the X Games due to an injury suffered at Washougal.)

FMX

Monster Energy’s Nate Adams should figure prominently in the medals. Why wouldn’t he? Count ’em: 1-2-3-4-5-6-7-8-9-10-11 combined medals in Summer, Winter and Global X Games competition has him tied with Travis Pastrana for the most X Games Moto medals. And Adams is on a tear, winning both the Baltimore, Md., and Cleveland Dew Tour stops this summer heading into the X Games.

Joining Adams in the Monster assault on the FMX podium will be Adam Jones. The X Games’ FMX silver medalist last year (bronze medalist in ’04), Jones has 4th and 5th place finishes on the Dew Tour this summer.

Best Trick

One of the more unique stories of the X Games this week will come from a (now) relatively unknown guy named Scott Murray from Perronville, Mich. Murray literally burst onto the FMX scene last week — through YouTube — with footage of him landing the second-ever double back flip. Word and footage quickly spread to X Game officials and they sent out a last-second invite to Murray. Officials at Monster Energy were also aware of his historic effort and contacted Murray and are helping him and his family with their trip out to LA. Noteworthy: Murray’s trip — in his van with his jump ramp — is being chronicled for a feature story during the X Games. Check out Murray’s double back: http://youtu.com/watch?v=dKzG8m774DE

Not to be overshadowed, Monster Energy’s Kyle Loza and his new trick — the “Volt — is the odds-on favorite for best trick gold so far. Loza, who’s really just entering the global FMX competition scene for the first time this summer, can be seen developing the Volt on the X Games’ website. Here’s the link of Loza’s mind-blowing new trick: http://sports.espn.go.com/broadband/ivp/index?id=2938883

And, of course, bank on Nate Adams to pull a medal out of the FMX “Best Trick as well.

Step Up

Monster Energy’s living legend, the original Jeremy “Showtime McGrath, returns to X Games Step Up looking for a third-straight medal. In 2004 McGrath struck gold in the event, scored bronze in ’05 and a silver last year. He’s definitely considered a favorite to medal again here in ’07.

SuperMoto

Both Monster Energy’s Mark Burkhart and Doug Henry medaled in the X Games’ SuperMoto event last year, Burkhart capturing the silver and Henry the bronze in one of the weekend’s most exciting events. This year Burkhart returns in hopes of mining gold. Unfortunately, the same can’t be said for Henry as one of the all-time fan favorite motocross racers suffered a racing career-ending injury during a supermoto practice session in Florida this past March. Stepping in for Henry from the Monster Energy/Graves/Yamaha team that sponsors him will be AMA Supermoto Lites racer Brandon Currie. Also running the M-claw logo in SuperMoto will Honda-backed Jeremy McGrath and Michigan’s Chris Fillmore of the Monster Energy/Litz/Kawasaki team.

Multidiscipline Jeremy McGrath will also be a contender for the podium in Supermoto.

Skate

Skate Street at the X Games should feature Monster Energy’s Greg Lutzka and Jereme Rogers figuring prominently in the scoring. Lutzka (’05 X Games Skate Street silver medalist) made a good run at current top street skater Ryan Scheckler at the Dew Tour opener in Baltimore, going for — and landing — several tricks that Scheckler tried to mirror, but was unsuccessful in riding away from. Rogers is another skater that’s got the ability to shake things up at the top, having done so on the Dew Tour last year when he won the Denver round. And he was thisclose to making the X Games Skate Street podium last year, finishing 4th.

On the Skate Vert ramp Monster Energy will be represented by Pierre Luc “PLG Gagnon. The Canadian is in the midst of a comeback from injury, striving to reach the prominence he’s enjoyed through out the new millennium. During that reign PLG won an amazing eight X Games medals, including double gold in 2002 (Vert & Best Trick) and Vert again in ’05. And joining PLG on the vert ramp wearing the Monster colors will be 16-year-old X Games newcomer, Alex Perelson.

In the Vert Ams, Monster’s Taylor Smith will be representing as one of the young skate halfpipe leaders working to carry on the vert tradition.

Finally, in Skate Big Air, PLG will be joined by Jake Brown — a perennial top ten Vert/Best Trick finisher at the X Games. Both PLG and Brown are looking for their first medals on the burly “Mega Ramp inspired by fellow vert skater Danny Way.

BMX

Led by all-time X Game medal winner Dave Mirra (20 total, 14 gold) and his protégée, BMX Park specialist Mike Spinner (BMX Park silver @ Baltimore Dew Tour this summer), Monster Energy’s got a super shot at the BMX Park podium. Add to that the favorite to win BMX Vert @ X Games 13 — Monster Energy’s Jamie Bestwick — and it’s pretty much a certain that Monster will mine some hardware out of the BMX events. Since 2000, Bestwick has struck gold four times in X Games competition and is the defending silver medalist. This BMX medal rush also includes Ryan Guettler in the BMX Big Air event as the Australian’s medaled three times in X Games competition (bronze in the ’03 Global X Games BMX Park, ’04 X Games BMX Park and ’05 BMX Dirt).

Surf

Monster Energy’s lone entrant in the X Games Team Surfing competition is a beauty — literally. Soon-to-be-known to the legions of X Games fans is Monster Energy’s Claire Bevilacqua, aka “Bevo. The Australian surfer — 2005 WCT Rookie of the Year — will be representing on the Team World women.

Rally

Wrapping up the medal run for Monster Energy will be Ken Block and the Monster Energy-backed Subaru Impreza WRX STI — the defending silver medalist in the X Games Rally Car event. Currently, Block is in 3rd place overall in the point standings of the 2007 Rally America National Championships.

http://www.rally.subaru.com/event_2007_xgames_gallery.html

For more information on this week’s X Games 13 — including up-to-date TV listings — link to www.expn.com

Monster Energy supports the sport. Be it MX, road racing, supermoto, off-road, FMX, skate, MTB, off-road, surf, snow, BMX — name it — the athletes are rockin’ Monster Energy more than anything these days. Check out all the types — Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80 and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. They’ll be diggin’ ’em at the X Games — so will you. On the ‘Net at www.monsterenergy.com.

Australian’s medaled three times in X Games competition (bronze in the ’03 Global X Games BMX Park, ’04 X Games BMX Park and ’05 BMX Dirt).

Surf

Monster Energy’s lone entrant in the X Games Team Surfing competition is a beauty — literally. Soon-to-be-known to the legions of X Games fans is Monster Energy’s Claire Bevilacqua, aka “Bevo. The Australian surfer — 2005 WCT Rookie of the Year — will be representing on the Team World women.

Rally

Wrapping up the medal run for Monster Energy will be Ken Block and the Monster Energy-backed Subaru Impreza WRX STI — the defending silver medalist in the X Games Rally Car event. Currently, Block is in 3rd place overall in the point standings of the 2007 Rally America National Championships.

http://www.rally.subaru.com/event_2007_xgames_gallery.html

For more information on this week’s X Games 13 — including up-to-date TV listings — link to www.expn.com

Monster Energy supports the sport. Be it MX, road racing, supermoto, off-road, FMX, skate, MTB, off-road, surf, snow, BMX — name it — the athletes are rockin’ Monster Energy more than anything these days. Check out all the types — Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the new Monster/fruit juice hybrid called “M-80 and the ground-breaking Java Monster premium coffee & cream supercharged with our Monster Energy blend. They’ll be diggin’ ’em at the X Games — so will you. On the ‘Net at www.monsterenergy.com.