Moto XXX and West Coast Customs: Pimp My Semi

Moto XXX and West Coast Customs Unite

Fans of MTV, custom cars and motocross will all have something to be excited about when they visit Moto XXX in the supercross and motocross pits in 2005. West Coast Customs (WCC)—the shop behind MTV’s “Pimp My Ride—has signed on as a sponsor of the Honda-backed privateer team and will make a very visual impact. The Los Angeles-based outfit will apply their skills and artistic vision to a very large palate—the Moto XXX team transporter.

Initially, West Coast Customs will handle the semi’s exterior, wrapping it with graphics that reflect the cutting edge style that they and Moto XXX have in common. As the season progresses, modifications will continue. WCC has a new line of semi wheels being developed by Giovanna. They will be available toward the middle of the year and installed on the team hauler at that time. WCC’s signature line of audio equipment will be gracing the rig’s interior.

According the Mike Megdal, President of Marketing and Public Relations at West Coast Customs, getting involved with the motocross community was an easy decision to make. “People who race or go to the races will really enjoy what we do at West Coast Customs, he says. “This is a great opportunity to cross promote. The motocross community will appreciate the work that we do in the shop and on “Pimp My Ride. Similarly, our clientele and TV audience is made up of people who will love motocross once they’re exposed to it.

The Moto XXX transporter is sure to be a big draw in the race pits this year, but WCC is upping the ante just to make sure that everyone comes by for a look. A genuine West Coast Custom car or truck will be parked alongside the semi at the Anaheim, San Diego, Phoenix, San Francisco and Las Vegas rounds of the THQ World Supercross series. Additional cities may be added to the schedule at a later time.

The success of Moto XXX would not be possible without the help of American Honda, Akrapovic, O’neal, Honda Genuine Parts, Sidi, Tag Metals, West Coast Customs, Polisport Plastic, Pro Honda Oils & Chemicals, Pro-X, Utopia Optics, N-Style, Lucky 13, Ready Filter, VP Fuels, Braking, Motion Pro, Hinson, Metaltek, Ogio, Dunlop, Fat Wreck Chords, RK Chain, Excel Wheels, Vortex, ARC, Ti Lube, Carbon Fiber Works, SDG Seats, Engine Ice, PPG, Asterisk, Lockhart Phillips, and V-Force.