AURORA, Ill. (January 7, 2004) – Clear Channel Entertainment¿s Motor Sports division announced today that Nestlé® Butterfinger® will be the official sponsor of the holeshot award for the 125cc and 250cc classes at THQ World Supercross GP/THQ AMA Supercross Series.
“We are absolutely thrilled to bring Nestlé Butterfinger aboard as our holeshot award sponsor,” said Tim Murray, vice president, Sales, Clear Channel Entertainment – Motor Sports. “Nestlé Butterfinger¿s world-wide brand recognition and commitment to breaking out of the ordinary is a welcome addition in what will prove to be another great season.”
“This sponsorship is a perfect fit since Nestlé Butterfinger and Supercross are both known to break out of the ordinary,” said Lisa Barrios, marketing manager, Nestlé Butterfinger. “Butterfinger is thrilled to support Supercross, its athletes and millions of fans that follow this exciting sport.”
The agreement grants Butterfinger as the exclusive candy bar of THQ World Supercross GP/THQ AMA Supercross Series. Butterfinger will also serve as the official sponsor of the pre-race webcast, which gives fans a behind-the-scenes looks at the week¿s racing news.
About THQ World Supercross GP/THQ AMA Supercross Series
THQ World Supercross GP is a 17-round global series that is produced and promoted by Clear Channel Entertainment and Dorna Off Road S.L. Riders must compete in the international rounds to be eligible to win the world championship. In 2003-2004, the 17-event THQ World Supercross GP will be comprised of two international events in Seville, Spain and Arnhem, Holland, and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the THQ AMA Supercross Series. The other THQ AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation, and is not a part of the THQ World Supercross GP. A THQ AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States only.
THQ World Supercross GP is the premier off-road motorcycle racing series in the world. Clear Channel Entertainment is the largest promoter and producer of live events in the world, with a broad based tradition in the promotion and production of motorcycle racing events. The FIM, Federation Internationale de Motocyclisme, is the body that globally governs motorcycle sport at the world level. Among other matters, the FIM groups together 85 affiliated National Federations relating to the sport of motorcycle racing. AMA Pro Racing is the National Federation representative that sanctions motorcycle-racing events in the United States. Dorna Off Road S.L. is an internationally recognized sports management group established in 1988 with an emphasis on major international motor sports events. Dorna is headquartered in Madrid, Spain with branch offices in Barcelona, London and Tokyo. In addition to its involvement with THQ World Supercross GP, Dorna manages the rights to MotoGP and the FIM Motocross World Championship. For more information on THQ World Supercross GP and the THQ AMA Supercross Series, log on to www.sxgp.com.
>About Clear Channel Entertainment
Clear Channel Entertainment, the world’s largest producer and marketer of live entertainment events, is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books 135 live entertainment venues, including 44 amphitheaters in the U.S. and 28 venues in Europe. Each year, more than 62 million people attend approximately 26,000 events promoted and/or produced by the company, including: Live music events; Broadway, West End and touring theatrical shows; family entertainment shows; and specialized sports and motor sports shows.
In addition, Clear Channel Entertainment owns leading talent management businesses that specialize in the representation of athletes and broadcasters, including independently operated baseball, basketball and football businesses. Clear Channel Entertainment is headquartered in New York City.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the AMA Supercross Series, the AMA Chevy Trucks U.S. Motocross Championship, the AMA Chevy Trucks U.S. Superbike Championship, the AMA Progressive Insurance U.S. Flat Track Championship and the AMA Red Bull Supermoto Championship. Nearly 2 million race fans attended AMA Pro Racing events during the 2002 season. For more information about AMA Pro Racing, visit www.amaproracing.com.
About Nestlé USA
Butterfinger is the world famous, one-of-a-kind candy bar with the crispety-crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Dare to break out of the ordinary on Butterfinger.com.
Named “America¿s Most Admired Food Company” in Fortune magazine for the sixth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Stouffer’s® Lean Cuisine®, to baking traditions with Nestlé® Toll House®, to advancing life for pets with Purina®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That¿s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2002 sales of $11.1 billion, includes Nestlé Brands Company, Nestlé Prepared Foods Company, and Nestlé Purina PetCare Company. Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland-the world¿s largest food company with sales of $57.6 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.