New Era Cap Opens New Office in Southern California

Irvine, CA., (March 23, 2007) — New Era Cap Company, the world’s premier headwear manufacturer, has announced this week a new Orange County address for its Acton Sports Business Unit – 9842 Research Drive in Irvine, California. The move will solidify New Era’s presence in the action sports industry and further communicate its commitment to this market.

Founded in 1920 by Ehrhardt Koch, New Era Cap has since been a brand synonymous with authenticity, heritage and quality. New Era Cap has long enjoyed an exclusive relationship with Major League Baseball (MLB), and has complimented that relationship with solid foundations in parallel markets. Due to the success of the signature 59FIFTY, New Era has leveraged its credibility to remain a consistent brand in fashion and a standard element in the wardrobes of youth across the globe.

Though New Era’s Action Sports Business Unit has existed since 2004, the recent relocation to southern California was created to provide additional service to their partners and position the brand as a permanent fixture in the action sports industry. The new office consists of dedicated resources to properly service its partners through design, marketing, customer service, sales, product development, production, and logistics.

“The move to California is an indication of our commitment to the Action Sports market and to our partners, comments Wayne Best, Director of Sales and Marketing. “We have established partnerships with the brand leaders in each of the respective segments of the action sports market and we needed to establish roots in California to properly service them.

Not only will the new location service its partners to the fullest; athletes, celebrities and the media have also taken an interest in the west coast operation. The office is stacked with the latest products, trends, and techniques that further establish New Era as the leader in headwear customization. From caps designed by the late Harold Hunter to snowboard pioneer Jake Burton, the office represents the true credibility and diversity New Era brings to the industry.

About New Era Cap
Since 1920, New Era Cap, located in Buffalo, New York, has been the world’s premier headwear brand with products that transcend time, culture, sport and fashion. Producing more than 30 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company employs people in New York, Alabama and at its operations in Canada, Europe and Japan. New Era is a ‘Category A’ affiliate of the Fair Labor Association.