[IMAGE 1]Officials at Action Sports Team and Thor/Parts Unlimited announced today an exclusive agreement that will have Jeremy McGrath wearing the AST/Thor Signature Line of race clothing for supercross during the next three years.
Said AST’s Chris Carnicella: “Jeremy is the biggest name in the sport, themost successful athlete of all time and was instrumental in delivering thesport of supercross to where it is today. He deserves a deal like this.”Terms of the deal were undisclosed.
Added Parts Unlimited president Jeff Fox: “I’ve followed Jeremy for hisentire career and I can’t tell you how excited we are to finally have himassociated with the Thor/Parts Unlimited family.” Thor’s Bob Maynard agreed:”We’d definitely like to welcome Jeremy to the Thor team!”
“This particular opportunity comes at a time in my career when I am lookingat a bigger picture…this type of endeavor should allow me to stay involvedwith the sport of supercross for years to come,” said McGrath. “Althoughthis type of business model has never been seen in our sport, the concept ofmaking more product available to more fans seemed like a concept that Iwanted to be part of. This type of widespread marketing and merchandisingis great for the athletes, great for the fans and ultimately great for thesport of supercross.” The AST/Thor Signature Line of gear will be distributed exclusively throughParts Unlimited’s vast network of dealers only.
“This is a prime example of AST helping its athletes further theirmarketability through our trackside distribution rights and mass marketingcapabilities,” added Carnicella. AST, in association with Clear ChannelEntertainment, is the exclusive distributor of officially licensed ridermerchandise at the EA SPORTS Supercross Series and recently announced athree year retail licensing agreement with CCE.
Added CCE president Charlie Mancuso on the deal: “This announcement by AST,Thor and McGrath Racing demonstrates the depth and broad scope of the ASTbrand and AST concept. Clear Channel Entertainment Motorsports is extremelyproud to be associated with AST, Thor and the greatest supercross championin the history of the sport – Jeremy McGrath – for the next three years.”
McGrath will debut the exclusive AST/Thor Signature Line at the EA SportsSupercross Series opener at Edison International Field, Jan 5th, 2002.
Action Sports Team is a limited liability company, specializing in licensingand athlete relations, along with retail sales & marketing of memorabiliaand apparel. AST is the master licenser of all Clear Channel Motor Sportssupercross events. For more information, contact OMS Ltd.’s public relationsdepartment at (734) 222-0688, or McGrath Racing Inc., (818) 892-1200