NXTagency Announces Motocross-Focused Capabilities

(Vista, CA— August 7, 2007) NXTagency, a Southern California-based marketing firm, is re-structuring by focusing its efforts within the MX market. No stranger to the industry, NXTagency has worked with top teams, brands and organizations on a multitude of initiatives.

NXTagency will utilize its years of knowledge and resources from within multiple facets of motorsports, youth culture and lifestyle genres to assist brands, athletes, teams, events and organizations in further building their presence within the core motocross market, as well as within more mainstream markets. Primary services include:

1. Rider Support/ Sponsorship Management- working with key brands to assist in developing, managing, marketing and monetizing on efficient, professionally run rider support /sponsorship programs, from National level riders to local stand-outs. With NXTagency’s strong knowledge of Web2.0 applications, and the utilization of current online properties that currently exist, strategic initiatives can be executed to protect the integrity of sponsorship and ultimately drive sales at the retail level.

2. Sponsorship Acquisition- working with teams, riders, events and organizations to secure both endemic and non-endemic sponsors and assist those sponsors in creating and activating relevant initiatives that target the MX community.

3. Racer Management and Representation- working closely with select racers to manage and negotiate sponsorship deals with both endemic and non-endemic sponsors, developing and managing media/ business opportunities and strategically building athlete value to satisfy sponsor investments.

“A strong personal passion for the sport of Motocross and the surrounding community provides NXTagency the experience, resources and insight our clients require to establish them as premier brands and properties, said NXTagency’s founder, Todd Ballard. “Although our capabilities reach beyond MX, we want to channel our efforts to further grow the sport we love and participate in.

NXTagency is a boutique marketing agency with over 15 years of experience marketing to both core and mainstream demographics within Motorsports. NXTagency’s current and past clients, including sponsorship acquisition, licensing, event activation, public relations, street marketing and management, include X Games, NHRA, Rockford Fosgate, DaimlerChrysler, Kawasaki Motors Corporation, AMA Pro Racing, Turtle Wax, SponsorHouse.com, Troy Lee Designs, Xtreme Team Green and Ford Motor Company.