Robbie Maddison and The Red Bull Experiment

• January 01 2008
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The Rio All-Suite Hotel and Casino in Las Vegas, Nevada played host to the first-ever Red Bull Experiment on New Year’s Eve, where Australian freestyle motocross rider Robbie Maddison officially set the world motorcycle distance jumping record by floating his Honda CR500R 322 feet and 7 inches over a regulation-sized football field. Despite breezy conditions, Maddo flew from end zone to end zone, hitting the takeoff at 94 miles per hour and reaching a height of more than 60 feet (another record that Maddison now holds).

“Conditions weren’t ¿perfect, but I’m happy with the result, said Robbie just after setting the record. “Yesterday in rehearsal, I went 350 feet, and I knew 360 feet was achievable. We did all we could, but the winds ¿played a bigger factor than we planned. But this is called the Red Bull¿ Experiment, and we didn’t know what the outcome would be. I just want to¿ thank everyone that made this jump possible, and a big thanks to all of the¿ fans who came out to support me. This is just the beginning.

Maddison, who hails from the town of Kiama, Australia, actually attempted the jump twice in an effort to hit his target goal of 360 feet, but the headwind simply slowed him down too much to achieve it. Look for Maddison and other athletes to continue pushing the limits of action sports in upcoming Red Bull Experiment events, as the live New Year’s broadcast on ESPN was just the first of many more upcoming experiments from the original energy drink maker.