BREA, Calif., (Nov. 29, 2007) — American Suzuki Motor Corp. (ASMC) announcedtoday that Rockstar Energy Drink and Makita USA will share title sponsorshipof Suzuki’s championship-winning factory supported race efforts for AMA roadracing, AMA Supercross and AMA Motocross.
This multi-year, multi-sponsorrelationship kicks off with the season-opening round of AMA Supercross atAngel Stadium in Anaheim, California, on Saturday, Jan. 5, 2008.
“This is a tremendous opportunity for Suzuki, said Mel Harris, ASMC vicepresident of the Motorcycle/ATV Division. “We are very excited to be workingwith Rockstar Energy Drink and thrilled that we can continue to move forwardwith Makita USA. By branding all of Suzuki’s factory race teams with twosuch extraordinary sponsors, we are creating a more unified image that willbenefit the teams, the sponsors and Suzuki overall. We at Suzuki lookforward to a long and mutually beneficial relationship with both Rockstarand Makita.
Added Rockstar Energy Drink Marketing Director Mike Kelso, “Rockstar EnergyDrink is excited about our newly formed partnership with Makita to joinforces with Suzuki for the AMA Supercross, Motocross and road racing series.We at Rockstar look forward to being a full factory effort in the 2008 raceseason. In AMA Supercross and Motocross, we are excited to work with thelegendary Roger DeCoster, as well as returning Rockstar athletes MichaelByrne, Nico Izzi and Ryan Dungey, not to mention the newly signed MikeAlessi and David Vuillemin. In AMA road racing, we are eager to forge arelationship with Yoshimura, as well as the two best Superbike riders in thecountry — Ben Spies and Mat Mladin — along with the very talented TommyHayden.
Summed up Makita Vice President of Marketing Ken Hefley, “Our Supercross andMotocross partnership with Suzuki resulted in five championships, and placedMakita in front of the high-energy racing audience. In 2008, we’re expandingour relationship by adding the top-ranked Suzuki road racing team, and we’rejoining forces with Rockstar, a leading brand name in energy drinks. We lookforward to an exciting year for the Rockstar Makita Suzuki Factory RaceTeam.
In road racing, the Rockstar Makita Yoshimura Suzuki Factory Race Team willagain field the championship-winning 2007 team. Ben Spies, two-time AMASuperbike Champion and 2007 AMA Superstock Champion, will only race AMASuperbike in 2008. Mat Mladin, the only six-time AMA Superbike Champion,will also focus his efforts on AMA Superbike and has recently re-signed withSuzuki for 2009. Tommy Hayden, two-time AMA Supersport Champion, rounds outthe impressive team line-up. Spies, Mladin and Hayden will race SuzukiGSX-R1000 Superbikes in the premier class, and Hayden will also race theSuzuki GSX-R600 in the AMA Supersport class.
In AMA Supercross/AMA Motocross, the Rockstar Makita Suzuki Factory RaceTeam will consist of newly signed Mike Alessi, veteran rider David Vuilleminand Michael Byrne on the Suzuki RM-Z450 in the premier classes, whileamateur phenom Nico Izzi and 2007 Rookie of the Year Ryan Dungey will racethe Suzuki RM-Z250 in the Lites classes. Izzi is slated to race the EastCoast rounds in AMA Supercross, while Dungey will race the West Coastrounds.
For more information on the Rockstar Makita Suzuki Factory Race Team, logonto www.teamsuzuki.com.